Giuliana Rancic Teams Up with LOFT on The 'LIVE IN PINK' Movement
LOFT has named Giuliana Rancic the first global ambassador of the "LIVE IN PINK" movement. Giuliana, anchor of E! News, co-star of E!'s popular Fashion Police team, star of the hit reality show "Giuliana and Bill," and breast cancer survivor, will serve as the inspiration for an exclusive jewelry collection for LOFT by Suzanna Dai, one of her favorite jewelry designers, with 60% of the purchase price going to support The Breast Cancer Research Foundation (BCRF) in the month of October.
"I couldn't be more thrilled to partner with LOFT and BCRF again," says Giuliana. "Last year was such a tremendous success and I felt honored and humbled to be able to use my platform and my love for fashion in such a positive way. I think about how many lives will be affected by this partnership and it warms my heart. We need to find a cure for breast cancer and I will do whatever it takes to help find a cure as soon as possible."
The "Live In Pink" collection features a total of three pieces of jewelry: two necklaces and a set of earrings. The collection is all about statement pieces, giving a nod towards gold and sparkly embellishments.
"Suzanna Dai is an incredibly talented designer and I love her pieces! She has a great ability to mix modern with vintage, the results of which are beautiful and very fashionable pieces of jewelry that women love to wear, including myself," says Giuliana.
LOFT offers clients multiple ways to support the cause.
Shop for a cause the entire month when you purchase a $25 LOFT Cares Card. Clients who purchase the card will receive 20% off every purchase of $100 or more from September 27 through November 15. 90% of the card's purchase price will be donated to The Breast Cancer Research Foundation. The LOFT Cares Card will be sold in all stores.
Since the program's inception in 2005, ANN INC., the parent company of LOFT, has donated $14 million to The Breast Cancer Research Foundation. In October 2013, ANN INC. will be funding 16 BCRF research grants, supporting groundbreaking studies across the U.S.
At LOFT, we believe the best relationships are BUILT ON TRUST. Well, that and an amazing wardrobe. We became a TRUSTED PERSONAL STYLIST by connecting with women on a GENUINE LEVEL - equal parts expert, confidante and friend who tells it like it is. We give her fashion advice, ideas and inspiration that make her style aspirations attainable. We believe in offering VERSATILE, ACCESSIBLE and AFFORDABLE fashion with undeniably FEMININE appeal, special and unexpected DETAILS, and a flattering FIT.
LOFT operates 525 stores across the United States and online at LOFT.com. LOFT is a division of ANN INC. (NYSE: ANN).
ABOUT LOFT CARES
LOFT's commitment to women extends beyond the brand and into communities. Through its charitable arm, LOFT Cares, the brand provides support for educational, social and environmental initiatives, including renowned programs that contribute to children's health and education, and breast cancer research.
ABOUT THE BREAST CANCER RESEARCH FOUNDATION
The Breast Cancer Research Foundation, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF will award at least $40 million to more than 190 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF continues to remain one of the most fiscally responsible charities in the country. BCRF holds a 4-star rating from Charity Navigator, its tenth such designation since 2002. Additionally, BCRF is the only cancer organization designated as "A+" by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.