Geneva Watch Group Brings Ice-Watch Brand to Macy's

The suggested retail price across the ten colorful styles in the Sili Forever collection ranges from $99.00 - $109.00 and will be available in 350 Macy's stores coast to coast and beginning this month.

About Geneva Watch Group

Founded in 1974, Geneva Watch Group is a global leader in the design, manufacturing and the distribution of digital and analog watches and clocks. The company creates timepieces under license for fashion and lifestyle brands such as BCBGMaxAzria, Kenneth Cole New York, Kenneth Cole Reaction, Moschino, Tommy Bahama, Speedo, Ted Baker London and Zoo York. Geneva Watch Group also produces its own proprietary brands including Freestyle, a high performance watch targeting the youth and surf markets, Gametime, providing team sports logo watches for the NFL, MLB, NBA, NHL and major universities, and luxury watch brand BREIL MILANO. In addition to creating timepieces under license for esteemed brands and its own, Geneva Watch Group also designs and manufacturers watches and clocks under private label for most of the world's largest retailers.   For more information, please visit

About Ice-Watch

Established in Belgium in 2007, Ice-Watch is now sold in over 100 different countries worldwide. The brand's unique design comes in several models and colors, resulting in more than 500 different combinations. Something for every taste, style and situation. More information at and