Gap Debuts Limited Edition 'Peter Rabbit' Line

Gap will debut a limited-edition babyGap collection inspired by Beatrix Potter's "The Tale of Peter Rabbit" today at The Grove in Los Angeles. The collection will then launch worldwide in stores and on gap.com on January 14th. The event will feature actress Elizabeth Banks reading Emma Thompson's sequel, "The Further Tale of Peter Rabbit," to an invite-only crowd of celebrities and their children.

The collection features onesies, oxford shirts, cable-knit cardigans, colored denim, patterned dresses, and accessories retailing from $6.99 to $55. Sizes range for girls and boys, newborn to 24 months.

"Peter Rabbit is a timeless character that generations of children have enjoyed, so we're thrilled to offer a babyGap collection inspired by characters and scenes from the books," said Lexi Tawes, vice president of merchandising for Gap North America. "We think customers will love the playful designs, from Peter Rabbit's iconic blue sweater to the whimsical, bunny-inspired patterns."




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