Free People and Schwinn Launch Freewheelin' Campaign
Women's fashion brand, Free People, announced the launch of their January 2013 catalog, 'Girls on Bikes' shot in Amsterdam, one of the world's most bike-friendly cities. Models as well as 'real girls' bike through the city streets in the brand's collection of casual, flirty, and effortlessly chic styles.
The catalog comes at a time when several cities are working to create bike-friendly streets and community bike sharing services, which inspired Free People to team up with iconic bicycle brand, Schwinn, a division of Dorel Industries (TSX: DII.B, DII.A). Together they will highlight some of their favorite bike-friendly cities including Portland, Chicago, New York, San Francisco, and of course, Amsterdam in a campaign titled Freewheelin'. Five lucky winners will receive a bike from Schwinn's urban line. Each winner will receive a $250 gift card to Free People, as well as a selection of locally made products from each city. Enter to win at http://www.freepeople.com/contests/.
As a company that provides free helmets and lights to all home office employees who bike to work, Free People encourages residents to go green and go healthy, an initiative they fully support.
"Bicycles have been a long standing feature of the Free People brand and culture, with hand-decorated bicycles featured prominently in our boutiques throughout the country," says Jed Paulson, Director of Marketing & eCommerce for Free People. "We are thrilled to partner with Schwinn, which has a rich history as an iconic brand, and we look forward to celebrating a few of our favorite bike-friendly cities."
Free People will also carry a limited edition assortment of artisan accessories to outfit any bike in style. Items include hand-tooled and painted bike seats, crochet skirt guards, embossed handlebar grips, hand-painted wooden bike stands, and even wine bottle holders. Items will be available exclusively on FreePeople.com in January.