Fadmashion Launches Style by Neighborhood Designers for Launch
Online boutique Fadmashion has hit the global pavement, landing 30+ hot domestic and international designers for a new take on urban fashion: style by neighborhood.
Fadmashion is curated by a team of designers, trendsetters, bloggers and stylists who see NY fashion as a mix of domestic and international styles, and as a result shoppers will see designers who hail from Los Angeles to Lithuania in addition to local designers in Brooklyn -- where the team is based -- that speak to specific neighborhood aesthetics, such as Chelsea and Soho in Manhattan and Bedford Stuyvesant and Williamsburg in Brooklyn.
"Throw away your dated views of the fashion capitals -- it's all about the neighborhoods in cities around the world now," says Cofounder and curator Yael Hartmann. "It's Chelsea in New York, Wicker Park in Chicago, and Abbott Kinney in LA. If you want to know what to wear and where to wear it, join us at Fadmashion."
Here is what three of Fadmashion's top designers have to say about the trends for this F/W:
Lindsay Jones of the label Outlaws of the Border: Futurist apparel is in; Pleated Track Pants, Rodarte heels, Anything Celine, Prada Shoes, color block heels, Miu Miu Prints... print in general is IN. Hip Hop inspired clothing, and jackets with volume.
Nettie Kent of Nettie Kent Jewelry: I see the trend of sourcing more sustainable materials not only continuing but growing as more people become conscious of where their products come from. Brass continues to be a popular metal and for my FW12 collection I enjoyed playing with different finishes and platings, from shiny gold to antiqued. Statement collar necklaces, dainty rings.