Claire's Launches Dylan's Candy Bar 'Candy Girl' Collection
Claire's Inc., one of the world's leading retailers of fun, fashionable accessories for young women and girls, will continue its partnership with famed Dylan's Candy Bar, the world's largest confectionery emporium and lifestyle brand. With an expanded collection to include jewelry, tech accessories, nail polish and lip products, all under $16.00, the affordable and playful assortment will be available exclusively at Claire's, Claires.com and DylansCandyBar.com beginning today and in store at Dylan's Candy Bar locations nationwide on February 14 th.
"From Rock Candy Lip Gloss to Gumball Necklaces, this collection celebrates candy-inspired style that will encourage girls to express their creativity," states Dylan Lauren, founder and CEO of Dylan's Candy Bar. "We are excited to be partnering with Claire's on such a fashionable collection and hope girls have as much fun wearing it, as we had creating it!"
The Claire's brand and environment is synonymous with innovation and discovery that shapes the personal stories and dreams of girls. Claire's aims to inspire young women around the world to have fun and become their best selves by providing products that empower them to express their own individual styles. Similarly, Dylan's Candy Bar appeals to people of all ages and backgrounds, providing a fun and entertaining store and sensory experience that speaks to the inner child in everyone, which explains the brand's impressive fan base of over 200 celebrities and influencers. The coming together of these two, imaginative brands makes this partnership a natural venture.
"We are so proud of the success of our initial partnership with Dylan's Candy Bar; continuing beyond candy with jewelry, beauty and tech products seemed like a natural progression," states Dina Keenan, global chief marketing officer. "The Claire's girl loves to have fun, and we are thrilled to offer novelty items that empower her to express herself."
The Claire's girl can now wear her sweet tooth on her sleeve with a variety of charm bracelets and necklaces complete with miniature versions of Dylan's favorite candies, gumball, donut and lollipop earrings and necklaces and assorted candy inspired leather bracelets. For every girl's guilt free sugar rush, sweet tasting lip glosses shaped like rock candy and lollipops as well as chocolate bar dessert lip balms and donut inspired nail polishes are sure to satisfy any craving.