Chanel, Brad Pitt to Unveil First Project
“To keep a legend fresh, you always have to change its point of view,” said Andrea d’Avack, president, Chanel Fragrance & Beauty. “It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”
WWD reported that d'Avack wouldn't reveal many details, he did note "that the commercial, shot by Joe Wright, features Pitt speaking in a way that the viewer assumes he’s speaking to a woman — and then it’s revealed that the addressee is actually the scent."
Pitt's Chanel commercial is set for an Oct. 15 global launch, with the print ad is expected to begin appearing in November fashion, beauty and lifestyle magazines.