Burlington, Fashion Delivers & Good Morning America Celebrate Seventh Annual Coat Drive
Burlington, a national off-price retailer offering designer merchandise at everyday low prices, will launch its seventh annual Warm Coats and Warm Hearts Coat Drive on Friday, November 1, 2013. The coat drive benefits Fashion Delivers, a national non-profit organization dedicated to providing apparel and other products donated by manufacturers and retailers to community charities across the U.S. and throughout the world. To date, more than 1.2 million coats have been distributed through the Warm Coats and Warm Hearts program.
The theme of this year's coat drive is "Style Is Giving, Share the Warmth with Others." It invites consumers to donate gently-worn coats at drop boxes at Burlington locations nationwide. Coats should be in good condition, with working closures and no rips or stains. As a thank you, those who donate will receive 10 percent off their entire purchase at Burlington through January 20, 2014. In addition, any customer who purchases a Coca-Cola product and joins My Coke Rewards, will be able to donate their points to Fashion Delivers to help fund the purchase of new coats for people in need.
"Giving back to local communities is a priority for Burlington, especially during the holiday season when so many are in need," said Thomas Kingsbury, president and chief executive officer of Burlington. "We are thrilled that the Warm Coats and Warm Hearts Coat Drive allows us to spread the warmth nationwide during the cold winter months by providing coats to people in need in communities surrounding our local stores."
ABC's Emmy Award-winning news program, Good Morning America, will be helping to promote the program via an on-air coat drive kicking off on November 14, 2013. The effort will help remind its millions of viewers about the ongoing need for coats all across the country, and demonstrate how people can help each and every day. Customers are asked to share stories and Tweet a selfie of them donating a coat and using #WarmCoats for their chance to have their selfie on Good Morning America. Customers who donate a large quantity of coats and share their stories with #WarmCoats may be selected to appear in a coat makeover segment on Good Morning America.
"We are proud to partner with Burlington on the Warm Coats and Warm Hearts program for the seventh year. This program allows us to show our commitment to helping people across the nation give to those in need through the donation of coats. Each year we are inspired by the good this program does and the people it touches," said Tom Cibrowski, seniorexecutive producer, Good Morning America.