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Bottega Veneta Launches Fall-Winter 2011/2012 Advertising Campaign

Bottega Veneta Launches Fall-Winter 2011/2012 Advertising Campaign

Bottega-Veneta-Launches-Fall-Winter-20112012-Advertising-Campaign-20010101

Bottega Veneta has announce that photographer Robert Polidori has shot the brand's Fall-Winter 2011/2012 advertising campaign. The campaign, which features both the women's and men's ready-to-wear collections, was shot on location in March of 2011, at the Palazzo Papadopoli, a 16th-century building situated on the Grand Canal in Venice. It is the latest in Bottega Veneta's one-of-a-kind creative collaborations featuring the talents of outstanding artists.

The Fall-Winter 2011/2012 collections center on extraordinary detail and unusual construction. The palette is vibrant but moody, with bright shades of carnelian, orange resina, and peridot grounded in Canova white for women and espresso brown and tourmaline blue for men. Shapes are clean and natural, following the line of the body. Texture and a plush three-dimensionality characterize the fabrics, which range from fuzzy wool blends and crisply finished wool suiting to waxed leathers, washed leathers, ultra-light silks, and fine jersey knits. Overprinting, tonal patterns, embroidery, and fabric overlays add depth and graphic intrigue to the surfaces in the women's collection, while mixed materials and unconventional methods of construction reinvent traditional pieces of men's wear.

Robert Polidori is a world-renowned photographer of rooms, architecture, and other human environments. His photography career began when he photographed the restoration of Versailles. He has since addressed a wide range of subjects and locations, including the aftermath of Chernobyl, Castro's Havana, and the legacy of war in Beirut. In 2006 he was commissioned by the Metropolitan Museum of Art to photograph New Orleans after Hurricane Katrina. The resulting exhibition drew the largest audience ever to attend one of the museum's photography shows. He is a staff photographer for The New Yorker and his work is held in the collections of the Metropolitan Museum of Art, the Museum of Modern Art, the Los Angeles County Museum of Art, the Victoria and Albert Museum in London, and the Bibliothèque Nationale in Paris.


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