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Park Hyatt Collaborates with The Museum of Modern Art

Park Hyatt Collaborates with The Museum of Modern Art

Park Hyatt has announced today a unique collaboration with The Museum of Modern Art that mutually benefits guests and members of both international organizations. This marks the first occasion that the Park Hyatt brand has conducted a brand-wide collaboration with one of the most influential museums of modern art in the world.

The collaboration coincides with the opening of Alibis: Sigmar Polke 1963-2010, the first comprehensive retrospective of Sigmar Polke, which is on view at MoMA from April 19 - August 3, 2014 and encompasses Polke's work across all mediums during his five-decade career. The Park Hyatt brand is the hotel sponsor of the exhibition, one of the largest ever organized by the Museum.

Hyatt recently purchased an original Polke work, Siberian Meteorites. This work of art will be displayed at Park Hyatt Chicago this year, eventually replacing Rauschenberg's Tropicana Channel, which currently adorns the hotel's lobby. The highly anticipated Park Hyatt New York is expected to open this summer during the Polke retrospective and will offer special MoMA packages, including access to the Museum during guests' stay at the hotel.

Later this year, Park Hyatt New York will also support the exhibition, Henri Matisse: The Cut-Outs, on view at MoMA from October 12, 2014 through February 8, 2015.

"We are thrilled to be working with such a renowned, prestigious museum like MoMA that continually showcases some of the best modern and contemporary art in the world," said Katherine Melchior Ray, Vice President of Luxury Brands for Hyatt. "With the anticipated openings of Park Hyatt New York and Park Hyatt Vienna this year, we are more committed than ever to providing guests with exclusive access to contemporary art, and working with MoMA allows us to do just that."

This is another major collaboration that the Park Hyatt brand has forged in the art world within the span of one year:

  • In November 2013, the Park Hyatt brand announced its collaboration with the iconic art auction house, Sotheby's. This relationship marries the passions and interests of both brands' clientele, including opportunities related to travel, art, jewelry, cuisine, wine, spirits and more. Offerings for guests and clients include exclusive promotions, events, and curated experiences in art and luxury lifestyle.
  • ARTPHAIRE, the Park Hyatt brand's new online contemporary art magazine, also debuted in November and is dedicated to bringing art enthusiasts the finest editorial content and original perspectives from the world's leading artists, collectors and museums. ARTPHAIRE is updated frequently with fresh content in the form of auction previews, exclusive interviews and exhibit spotlights. MoMA curators plan to join art-world visionaries such as Anne Pasternak, Jennifer Rubell, and Marco Brambilla in providing editorial content for ARTPHAIRE.

The Park Hyatt brand's dedication to art and architecture is grounded in the influence of its founder, Jay Pritzker, a prolific supporter of the arts who opened the first Park Hyatt hotel as an extension of his own home more than 30 years ago. Since its founding, Park Hyatt has invested in world-class contemporary art, and today, priceless works hang in Park Hyatt hotels around the globe. Notable works include Anish Kapoor's "Untitled 2013," which was just installed at Park Hyatt Milan and is replacing Lucio Fontana's "Testa Di Medusa," six works by painted by Ed Paschke in Park Hyatt Paris-Vendome, and a 570-square-foot mural in the foyer of Park Hyatt Zurich.

The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation or one or more of its affiliates.

About Park Hyatt

Park Hyatt hotels provide discerning, affluent business and leisure guests with elegant and luxurious accommodations. Guests of Park Hyatt hotels receive highly attentive personal service in an intimate environment. Located in several of the world's premier destinations, each Park Hyatt hotel is custom designed to combine sophistication with a distinctive regional character. Park Hyatt hotels feature well-appointed guestrooms, meeting and special event spaces for groups, critically acclaimed art, food and beverage programmes, and signature restaurants featuring award-winning chefs. There are currently 32 Park Hyatt hotels in the following locations: Abu Dhabi, Baku, Beaver Creek, Beijing, Buenos Aires, Busan, Canberra, Carlsbad, Chennai, Chicago, Dubai, Goa, Hamburg, Hyderabad, Istanbul, Jeddah, Maldives, Melbourne, Mendoza, Milan, Moscow, Ningbo, Paris, Saigon, Seoul, Shanghai, Siem Reap, Sydney, Tokyo, Toronto, Washington D.C., and Zurich. parkhyatt.com.

About The Museum of Modern Art

Founded in 1929 as an educational institution, The Museum of Modern Art is dedicated to being the foremost museum of modern art in the world. Through the leadership of its Trustees and staff, The Museum of Modern Art manifests this commitment by establishing, preserving, and documenting a permanent collection of the highest order that reflects the vitality, complexity and unfolding patterns of modern and contemporary art; by presenting exhibitions and educational programs of unparalleled significance; by sustaining a library, archives, and conservation laboratory that are recognized as international centers of research; and by supporting scholarship and publications of preeminent intellectual merit. Central to The Museum of Modern Art's mission is the encouragement of an ever-deeper understanding and enjoyment of modern and contemporary art by the diverse local, national, and international audiences that it serves.

Public Information:

The Museum of Modern Art, 11 West 53 Street, New York, NY 10019, (212) 708-9400, MoMA.org.

Hours: Saturday through Thursday, 10:30 a.m.-5:30 p.m. Friday, 10:30 a.m.-8:00 p.m.

Museum Admission: $25 adults; $18 seniors, 65 years and over with I.D.; $14 full-time students with current I.D. Free, members and children 16 and under. (Includes admittance to Museum galleries and film programs). Free admission during Uniqlo Free Friday Nights: Fridays, 4:00-8:00 p.m.

MoMA.org: No service charge for tickets ordered on MoMA.org. Tickets purchased online may be printed out and presented at the Museum without waiting in line. (Includes admittance to Museum galleries and film programs).

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, among others, the rate and pace of economic recovery following economic downturns; levels of spending in business and leisure segments as well as consumer confidence; declines in occupancy and average daily rate; if our third-party owners, franchisees or development partners are unable to access the capital necessary to fund current operations or implement our plans for growth; changes in the competitive environment in our industry and the markets where we operate; our ability to access the capital markets; and other risks discussed in the Company's filings with the U.S. Securities and Exchange Commission, including our Annual Report on Form 10-K, which filings are available from the SEC. We caution you not to place undue reliance on any forward-looking statements, which are made as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable laws. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

SOURCE: BUSINESS WIRE ©2014 Business Wire


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