Southern Hip-Hop Act I4NI Tackles Opioid Crisis In 'What Do I Say' Music Video
Thirteen Skulls Entertainment recording artist I4NI have released their brand new music video for "What Do I Say". The music video was directed by Hy Def Imaging in partnership with Dammit Boy Entertainment and tackles the opioid epidemic currently plaguing the country. The subject matter of the video hits home for one particular member of I4NI, Jon Conner. Conner lost his beloved brother to opioid addiction, and the song is a tribute to his brother and a harsh warning to those battling addiction.
Watch the music video below!
According to the U.S. Department of Health & Human Services, 130 people die every day in the United States from opioid overdose, and approximately two million Americans are dependent or have abused prescription pills.
I4NI continue to perform as primary players in the rock/country rap scene from their production credits for chart-toppers like Big Smo, Twang and Round, The Moonshine Bandits, and The LACS. If the members don't have their heads in the studio creating groundbreaking music, their production company is crafting the vision behind music videos for Twang and Round, Big Smo, Bubba Sparxxx, and Lenny Cooper all which have generated millions of plays on YouTube. I4NI is the story of rising above the odds and smashing stereotypes about the merger of rock, and rap and their ability to coexist. The song appears on I4NI's new album "Loyalty" that was released by Thirteen Skulls Entertainment.
Collectively, I4NI has amassed millions of views on YouTube, and the group scored one of the best-selling singles on the "Mud Digger" compilation series with "When I'm Gone" featuring Bubba Sparxxx. The single earned I4NI a whole new group of fans, while the song has racked up more than 2 million views on YouTube and another million spins on Spotify. The group's
Thirteen Skulls Entertainment was founded by music industry veteran Ron A. Spaulding and Major League Baseball Hall of Famer Frank Thomas and is in partnership with AMPED Distribution/Alliance Entertainment. Thirteen Skulls Entertainment focuses on the "AmeriFlow" genre, which is a musical hybrid of country, rap, and rock. The label provides a full range of services in the fast-changing music business and offers artists home with the necessary tools to nurture and incubate creativity without constraints. Focuses on creating AUTHENTIC music, Thirteen Skulls Entertainment's legacy will be defined by creativity and uncompromising commitment to artistry.