NBC Narrows Down Next Live Musical to Three Titles; Carrie Underwood to Star?
"We've narrowed it down to about three titles." shared the exec. "They all have complicated rights issues and I don't know if we're going to be able to get them." He went on to explain, "In the next couple of weeks -- we want to do this quickly -- we'll zero in on something because we have to produce it. We now have less than a year. When we did Sound of Music, we literally spent 18 months on it and had a lot to learn. We also learned a lot and I think we don't have as big of a learning curve for next time."
NBC announced that they would once again undertake a live musical presentation following the recent broadcast of THE SOUND OF MUSIC LIVE, starring country music star Carrie Underwood. Though the show received mixed reviews, it proved to be a ratings bonanza, delivering a 4.6/13 in 18-49 and 18.470 million viewers overall. The show dominated the night with NBC's best 18-49 Thursday average, excluding sports, since the night of the "ER" finale. In total viewers, it proved to be NBC's best Thursday average excluding sports since May 13, 2004.
"I don't think we can do this too many times," said Greenblatt of a live television broadcast. "I don't think there are that many shows that fit the perfect sweet spot of what we did [with Sound of Music]. That said, I think we can do it next year and if we're successful again next year, I think we could do it again."
While declining to name the titles of the network's top three choices for their next musical project, Greenblatt hints, "We're looking for another show, a well-known title, something that people already know and love that can interest kids and adults and can be produced live, which is no small feat. Then, if we get the right show and the right cast, the one thing I know we can do -- and what this company has shown again and again -- we can marshal the forces of NBCUniversal and Comcast in a way that nobody else can."
Asked if Carrie Underwood may once again be featured in the upcoming musical adaptation, Greenblatt replied, "Maybe, [though] I think it will be a whole different thing."
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Photo credit: Will Hart/NBC
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