HFA's Slingshot Selected to Provide Rights Management Support to Mobile Music App 'Hook'd'
HFA, the nation's leading provider of rights management solutions for the music industry, has been selected by tech innovator MuseAmi to provide a full range of rights management services to support its newest iOS application, Hook'd.
MuseAmi, founded by acclaimed concert pianist Robert Taub, created Hook'd, a social music app that invites users to record short video performances of their favorite songs and share them with a friend or the world. Available now on iTunes, Hook'd employs real backing tracks and MuseAmi's proprietary audio processing technologies, including the same voice enhancement technology such as pitch correction and reverb that artists use in the studio, to offer easy and enjoyable ways for fans to engage with their favorite artists.
HFA's Slingshot will provide MuseAmi with a full suite of rights management services including licensing administration, data management, royalty processing and rights holder payments that will streamline the licensing and royalty process for the tech company. Tapping into Slingshot allows music distributors like MuseAmi to focus on their core businesses by eliminating the need to manage thousands of licensing relationships, invest in designing and maintaining rights databases, employ experienced copyright administration staff and program complex royalty formulas.
Michael Simon, President and CEO of HFA, commented, "HFA is committed to maximizing opportunities for songwriters and music publishers as well as supporting the growing mobile eco-system and we are looking forward to working with MuseAmi on the launch of its new mobile app, Hook'd."
"Hook'd is a unique app that features master backing tracks to which music fans can record and share their own authentic performances," said Robert Taub, Founder and CEO of MuseAmi. "As such, our relationships with our music industry partners are the backbone of our business, and HFA is an integral piece in managing those relationships. As a startup, we appreciate how the Slingshot service will make it easy to administer and facilitate our rights management needs, allowing us to focus our attention on building our business."