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Mauz, First Appcessory to Turn iPhone into Motion & Visual Gesture-Controlled Wireless Mouse – Launches Kickstarter Campaign for $150K

Mauz, First Appcessory to Turn iPhone into Motion & Visual Gesture-Controlled Wireless Mouse – Launches Kickstarter Campaign for $150K

Mauz (www.mauzup.com), the only appcessory to turn the iPhone into a motion and visual gesture controlled wireless, optical mouse, launched today a Kickstarter campaign for $150,000 to mass produce the prototype for market by June, 2013.

Developed by Spicebox, LLC to replace the standard wireless computer mouse and become the first commercially available, next-generation Human Interface Device (HID) for the massive, untapped market of smartphone enabled HIDs, Mauz (rhymes with How's) is simple to use and full of advanced features. Simply plug Mauz into an iPhone, quickly download the free app and desktop software the first time to pair it, and users are able to automatically control their computers via WiFi with Minority Report-like visual and motion gestures. Mauz's visual gestures are powered by Nanogest, the leading touch-free gesture recognition software for iOS and Android.

Through its open SDK, developers can create sets of pre-defined "z axis"/3D gestures (rotating, flicking wrist while holding iPhone), visual gestures (hand swipes in front of iPhone's front-facing camera) and shortkeys for their desktop software, empowering users with quick, 3D controls for gaming, creative work, entertainment center commands, and other programs. Developers can choose to lock certain gestures and shortkeys, making them available to users through in-app purchases. For programs without custom developer packages, users can customize visual & motion gestures and shortkeys with existing control-key shortcuts.

"The wireless mouse was a great improvement over corded versions. But it's become old fashioned; technologies like Wii and Kinect have led us to expect the greater freedom of controlling software through motion and visual gestures," said Gilad Meiri, CEO of Mauz's manufacturer Spicebox LLC. "From hovering your hand over your phone to raise the volume; to rotating your wrist - iPhone in hand - to 3D rotate objects in graphic design software; to holding your phone and flicking your wrist left or right to rewind or advance the next PowerPoint slide, Mauz's gesture controls feel like an extension of you. They're as much about instinct as they are intuitiveness."

To demonstrate its functionality, the Mauz team has developed custom packages of gesture controls and shortkeys for five popular programs:

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