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Keds' Puts 'Ladies First' With New Campaign Starring Taylor Swift Keds' Puts 'Ladies First' With New Campaign Starring Taylor Swift
by BWW News Desk - July 27, 2015

Keds launches their Ladies First Since 1916, a new global brand platform with a fresh perspective on what it means to be a woman today. The platform is inspired by women who create their own paths, make their own rules, and harness the power of femininity and strength.... (more...)
David Yurman Opened New Boutique in Galeries Lafayette David Yurman Opened New Boutique in Galeries Lafayette
by BWW News Desk - June 22, 2015

David Yurman, one of America's premier fine jewelry and timepiece companies, announced the opening of its boutique in Galeries Lafayette in Paris, France, on June 17, 2015.... (more...)
New York & Company & Eva Mendes Continue Collab Until 2019 New York & Company & Eva Mendes Continue Collab Until 2019
by BWW News Desk - June 22, 2015

New York & Company and actress and style icon Eva Mendes announced that they have extended their agreement to collaborate on the successful Eva Mendes Collection through 2019, which first launched in September 2013. Additional terms of the deal were not disclosed. The deal with New York & Company wa... (more...)
Chris Halkyard Joins Rent the Runway Team Chris Halkyard Joins Rent the Runway Team
by BWW News Desk - June 17, 2015

Rent the Runway (www.renttherunway.com), which is revolutionizing fashion by allowing millions of women to rent designer clothing and accessories, announced the hiring of Chris Halkyard as the company's first Chief Logistics Officer, effective August 1, 2015. In his role, Halkyard will oversee Rent ... (more...)
TLC's LOVE LUST OR RUN Becomes 'Shoppable' in Real Time Across Social Media TLC's LOVE LUST OR RUN Becomes 'Shoppable' in Real Time Across Social Media
by TV News Desk - June 10, 2015

As TLC launches new episodes of the hit series LOVE LUST OR RUN on Friday, June 12 at 9/8c, viewers will be able to shop along in real time with style guru and host Stacy London in an unprecedented way through new Go2Buy technology from social shopping pioneer Stylinity.... (more...)
JEM AND THE HOLOGRAMS Making a TrulyOutrageous Comeback JEM AND THE HOLOGRAMS Making a TrulyOutrageous Comeback
by BWW News Desk - June 10, 2015

It's #TrulyOutrageous! Thirty years after the iconic brand's debut, Hasbro, Inc. is introducing its best-loved animated pop stars, JEM AND THE HOLOGRAMS, to a new audience in 2015. Incorporating all the glamour, glitter, fashion, and fame of the classic 1980s series, the JEM AND THE HOLOGRAMS brand ... (more...)
Tommy Hilfiger Set to Show Men's Spring Collection in June Tommy Hilfiger Set to Show Men's Spring Collection in June
by BWW News Desk - May 20, 2015

Tommy Hilfiger, which is owned by PVH Corp., announced that Tommy Hilfiger will present its Spring 2016 men's collections, including tailored, sportswear and underwear, at London Collections: Men on June 14, 2015 and at the inaugural New York Fashion Week: Men's on July 15, 2015.... (more...)
Men's Fashion Festival to Run 5/26-28 Men's Fashion Festival to Run 5/26-28
by BWW News Desk - May 07, 2015

After great success with his limited edition photography exhibit, The Dress, Hamza Mejri, fashion photographer and ArtMtl's founder and president, is proud to present this latest project, Montreal's first Men's Fashion Festival, Just For Him. From May 26 to 28 this new event, organized by ArtMtl, wi... (more...)
Eva Mendes Launches Mother's Day Collection at New York & Company Eva Mendes Launches Mother's Day Collection at New York & Company
by BWW News Desk - May 07, 2015

New York & Company, Inc. launched the Eva Mendes Mother's Day Collection and debuted The Mini Collection, a limited capsule collection designed for girls.... (more...)
Tommy Hilfiger Celebrates 30th Anniversary with Exclusive Fashion Show and New Store in China Tommy Hilfiger Celebrates 30th Anniversary with Exclusive Fashion Show and New Store in China
by BWW News Desk - May 01, 2015

Tommy Hilfiger, which is owned by PVH Corp., announced that Mr. Tommy Hilfiger will visit Beijing, China, to commemorate the 30th anniversary of his namesake brand. Between May 24 and 26, Mr. Hilfiger will host events throughout Beijing including an exclusive recreation of his Fall 2015 Hilfiger Col... (more...)
Nigel Barker Helps Macy's Celebrates Asian Pacific American Heritage Month Nigel Barker Helps Macy's Celebrates Asian Pacific American Heritage Month
by BWW News Desk - April 27, 2015

This May, photography and fashion are in focus as Macy's celebrates Asian Pacific American Heritage Month with Nigel Barker. Barker will visit six Macy's stores across the country to discuss fashion, photography and his heritage. Of Sri Lankan descent, Barker has been internationally celebrated for ... (more...)
Yoga Brand Gaiam Joins Kohl's Yoga Brand Gaiam Joins Kohl's
by BWW News Desk - April 23, 2015

Kohl's Department Stores announced an exclusive Gaiam women's apparel collection that is now available at Kohl's stores nationwide and Kohls.com. Gaiam (GAIA), a leading innovator in yoga, fitness and well-being, joins Kohl's growing powerhouse of national active and wellness brands. The new one-of-... (more...)
Nanette Lepore Signs Deal With Vida Shoes Nanette Lepore Signs Deal With Vida Shoes
by BWW News Desk - April 23, 2015

Vida Shoes International announced it has signed a multiyear footwear license with Bluestar Alliance to launch Nanette Lepore footwear. The exciting collection will be an affordable luxury brand with a mix of leathers, synthetics & fabrications. At sharp price points, the footwear will take inspirat... (more...)
Macy's Launches Exclusive Collection of HEIDI by Heidi Klum Macy's Launches Exclusive Collection of HEIDI by Heidi Klum
by BWW News Desk - April 22, 2015

Macy's has joined forces with world-renowned style icon Heidi Klum to offer a contemporary collection of intimate apparel. The HEIDI by Heidi Klum line will be available exclusively at Macy's stores and on macys.com in the United States and offers four essential bra styles and four panty styles, pro... (more...)
Lord & Taylor Celebrating Women With All Day Charity Lord & Taylor Celebrating Women With All Day Charity
by BWW News Desk - April 22, 2015

With Mother's Day approaching, Lord & Taylor announced an all-store Charity Day to celebrate the special women in everyone's life. Customers can to support organizations benefitting women's health and enjoy a special event on May 2 at every Lord & Taylor store.... (more...)
Almay Celebrates the True Spirit of American Beauty Almay Celebrates the True Spirit of American Beauty
by BWW News Desk - April 21, 2015

Almay announced its collaboration with the USO, the only military non-profit organization that has supported our troops and families for more than 70 years. Almay will honor the women of the U.S. military and our veterans, and focus on our troops as they transition from service back to their communi... (more...)
Fashion One Names Their Top 10 Designers of 2014 Fashion One Names Their Top 10 Designers of 2014
by BWW News Desk - December 19, 2014

2014 has been an extraordinary year for fashion. From Spring/Summer to Fall/Winter, we were indulged with elegant, sophisticated and provocative trends. From adding a romantic touch to your summer's closet to making winter dressing sexy, designers have created the unimaginable, wearable. This year h... (more...)
Rafael Nadal Is the New Global Brand Ambassador for Tommy Hilfiger Rafael Nadal Is the New Global Brand Ambassador for Tommy Hilfiger
by BWW News Desk - December 17, 2014

The Tommy Hilfiger Group, which is wholly owned by PVH Corp., announced that internationally renowned tennis star Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at... (more...)
Brooke Burke Set to Team Up with Aquaphor Brooke Burke Set to Team Up with Aquaphor
by BWW News Desk - December 17, 2014

Aquaphor, a Beiersdorf brand, announced its partnership with actress, TV host, entrepreneur, fashion designer and celebrity mom, Brooke Burke. To unveil some of her favorite and surprising uses, Brooke is collaborating with the brand to produce original video content on her popular YouTube channel, ... (more...)
Rent The Runway Gets a New Visual Identity Rent The Runway Gets a New Visual Identity
by BWW News Desk - December 15, 2014

Rent the Runway has partnered with innovation agency Redscout to help create the brand's new positioning, voice, logo and visual identity. Since its launch in 2009, Rent the Runway has grown quickly both in size, with currently over 5 million members and more than 80,000 designer dresses and accesso... (more...)
FashionOne Names Top 10 Stylish Stars of 2014 FashionOne Names Top 10 Stylish Stars of 2014
by BWW News Desk - December 11, 2014

Hollywood icons, music superstars, distinguished socialites and chic royals… Their style is admired by many, envied by some, and followed by all. They are today's trend-setting celebrities, who dictate what people from all over the world want to wear.... (more...)
Taylor Swift, Ariana Grande, Ed Sheeran & More Perform Tonight on CBS's VICTORIA'S SECRET FASHION SHOW Taylor Swift, Ariana Grande, Ed Sheeran & More Perform Tonight on CBS's VICTORIA'S SECRET FASHION SHOW
by TV News Desk - December 09, 2014

Seven-time GRAMMY Award-winning artist Taylor Swift, three-time GRAMMY Award nominee Ed Sheeran, Ariana Grande and Hozier will perform on THE VICTORIA'S SECRET FASHION SHOW, to be broadcast tonight, Dec. 9 (10:00-11:00 PM, ET/PT) on the CBS Television Network.... (more...)
Taylor Swift, Ariana Grande, Ed Sheeran & More to Perform on CBS's VICTORIA'S SECRET FASHION SHOW, 12/9 Taylor Swift, Ariana Grande, Ed Sheeran & More to Perform on CBS's VICTORIA'S SECRET FASHION SHOW, 12/9
by TV News Desk - November 18, 2014

Seven-time GRAMMY® Award-winning artist Taylor Swift, three-time GRAMMY Award nominee Ed Sheeran, Ariana Grande and Hozier will perform on THE VICTORIA'S SECRET FASHION SHOW, to be broadcast Tuesday, Dec. 9 (10:00-11:00 PM, ET/PT) on the CBS Television Network.... (more...)
How Much Do You Know About Fashion's Favourite Rebel Vivienne Westwood? How Much Do You Know About Fashion's Favourite Rebel Vivienne Westwood?
by BWW News Desk - November 14, 2014

Largely responsible for bringing modern punk and new wave into the mainstream, not only is Dame Vivienne Westwood a fashion designer, activist and businesswoman, but also most certainly a fashion mastermind.... (more...)
Gianna Jun is the New Face of Gucci Gianna Jun is the New Face of Gucci
by BWW News Desk - November 11, 2014

Gucci has tapped vibrant South Korean actress Gianna Jun to front their new accessories ads campaigns. Sølve Sundsbø shot the images last week, which show Jun wearing the brand's new collections of watches, jewelry and sunglasses. Look for the campaign's debut in January.... (more...)



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