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L'Oreal USA Buys NYC Based Carol's Daughter L'Oreal USA Buys NYC Based Carol's Daughter
by BWW News Desk - October 21, 2014

L'Oréal USA announced the signing of a definitive agreement to acquire Carol's Daughter. Headquartered in New York City, Carol's Daughter is a premier American multi-cultural beauty brand with a pioneering heritage in the natural beauty movement. Created by Lisa Price in 1993, the brand caters to a ... (more...)
Kerastase Paris Partners with Prima Ballerina Diana Vishneva Kerastase Paris Partners with Prima Ballerina Diana Vishneva
by BWW News Desk - August 18, 2014

Kerastase Paris unveiled an exciting collaboration with Diana Vishneva, prima ballerina with American Ballet Theatre and the Mariinsky Theatre, in celebration of the brand's newest launch Discipline.... (more...)
Jenna Dewan-Tatum Teams Up With Birchbox For Mother's Day Jenna Dewan-Tatum Teams Up With Birchbox For Mother's Day
by BWW News Desk - April 16, 2014

Birchbox, a leading beauty e-commerce company that helps women and men discover the latest and best beauty, grooming, and lifestyle products, has proudly partnered with Baby Buggy to create a multi-purpose custom pouch designed by new mom, Jenna Dewan-Tatum, just in time for Mother's Day. The collab... (more...)
Mara Roszak Is New Celebrity Hair Stylist for L'Oreal Paris Mara Roszak Is New Celebrity Hair Stylist for L'Oreal Paris
by BWW News Desk - January 09, 2014

L'Oreal Paris, the number one global beauty brand, welcomed renowned celebrity hairstylist Mara Roszak to the brand's impressive roster of experts. Known for creating some of the most talked-about red carpet looks and coined a 'rising star' of Hollywood hair, Mara will lend her expertise for product... (more...)
MUST WATCH VIDEO: Holiday Looks MUST WATCH VIDEO: Holiday Looks
by BWW News Desk - December 03, 2013

Deck your fingertips with this fun, festive nail look from Global Nail Expert, Tom Bachik.... (more...)
Cynthia Rowley Launches Beauty Line Exclusively at Birchbox Cynthia Rowley Launches Beauty Line Exclusively at Birchbox
by BWW News Desk - November 05, 2013

Designer Cynthia Rowley and Birchbox, the company that offers customers a personalized way to discover the best in beauty, grooming and lifestyle, announced an exciting new partnership to launch Cynthia Rowley Beauty. Cynthia Rowley has previously worked with Birchbox as the company's first guest cu... (more...)
Blake Lively Named New Face of L'Oreal Blake Lively Named New Face of L'Oreal
by BWW News Desk - October 30, 2013

L'Oreal announced that former Gossip Girl and wife of Ryan Reynolds, Blake Lively, will be the new face of their brand!... (more...)
Rent The Runway Announces L'Oreal Paris As The First Sponsor Of RTR On Campus Rent The Runway Announces L'Oreal Paris As The First Sponsor Of RTR On Campus
by BWW News Desk - August 26, 2013

Rent the Runway, a leading online destination for designer dress and accessory rentals, announced its largest marketing partnership to date a landmark program in which L'Oreal Paris will become the Presenting Sponsor of RTR On Campus, the Company's brand ambassador program. RTR On Campus Presented b... (more...)
Birchbox Is On Track to Triple in 2013 Birchbox Is On Track to Triple in 2013
by BWW News Desk - August 15, 2013

Birchbox, the discovery retail company changing the way men and women shop, for the first time shared details outlining the growth of its ecommerce business, revealing ecommerce now represents more than one-quarter of Birchbox's business as full-size product sales quadrupled in 2012, and are on trac... (more...)
The Best In Beauty Packaging, Emerging Brands And New Innovations Announced By HBA Global The Best In Beauty Packaging, Emerging Brands And New Innovations Announced By HBA Global
by BWW News Desk - July 12, 2013

HBA Global, the leading product development event for the beauty and personal care industry, announced the winners of several industry awards for innovations in package design, emerging brands and suppliers' new products. With its online communities and show attendees voting, the HBA awards reached ... (more...)
VIDEO: Beyonce for L'Oreal Paris - Feria Commercial VIDEO: Beyonce for L'Oreal Paris - Feria Commercial
by BWW News Desk - July 01, 2013

Beyonce's hair shimmers from every angle -- it can only be Feria.... (more...)
Students From India Crowned Champions of L'Oreal Brandstorm Students From India Crowned Champions of L'Oreal Brandstorm
by BWW News Desk - June 29, 2013

37 student teams from around the world gathered in Paris to compete for the top prize at yesterday's L'Oréal (EURONEXT PARIS: OR) Brandstorm International Finals held at the Grand Palais. Team 'Les Avant Gardes' from the S.P. Jain Institute of Management and Research in India were crowned the Brands... (more...)
USA's SUITES Headed to Birchbox's Influential Network USA's SUITES Headed to Birchbox's Influential Network
by TV News Desk - June 26, 2013

USA Network and Birchbox, the company offering consumers a personalized way to discover the best new beauty, grooming and lifestyle products, announced today a new partnership designed to cross-promote the style of USA's fashionable and top-rated drama series, SUITS... (more...)
USA Partners With Birchbox on Original Series SUITS USA Partners With Birchbox on Original Series SUITS
by TV News Desk - June 13, 2013

USA Network and Birchbox, the company offering consumers a personalized way to discover the best new beauty, grooming and lifestyle products, announced today a new partnership designed to cross-promote the style of USA's fashionable and top-rated drama series, SUITS... (more...)
L'Oreal Paris Takes The Curly vs. Straight Hair Debate Head On L'Oreal Paris Takes The Curly vs. Straight Hair Debate Head On
by BWW News Desk - June 05, 2013

One of beauty's longest-standing debates is that of straight versus curly hair. For years, some have said curls signify frazzle while others have argued curly girls exude confidence. Now, it is time for women to let their curls dazzle because curly girls turn heads. In fact, according to a 2013 'Cur... (more...)
L'Oreal Paris Breaks the Digital Beauty Mold With Website Re-Launch L'Oreal Paris Breaks the Digital Beauty Mold With Website Re-Launch
by BWW News Desk - February 26, 2013

L'Oreal Paris, the leading global beauty brand, introduced an unprecedented way to experience beauty with the official re-launch of LOrealParisUSA.com, which includes an exclusive, first-to-market content production and syndication partnership with AOL.... (more...)





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