ABOUT: BCBG is an acronym for bon chic, bon genre—or good style, good attitude. Designed by Max Azria under the close supervision of wife Lubova, the urban-urchin label’s got legions of celebrity clients, 47... (read more...)

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Latest Tweets

3/26 @ 3:41 PM
BCBGMAXAZRIA - This weekend only, receive a GWP plus 20% off your @BCBGMAXAZRIA purchase at @Bloomingdales SOHO prom event! #prom
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3/26 @ 10:02 AM
BCBGMAXAZRIA - 20% off @BCBGMAXAZRIA & GWP w/ dress purchase at the @Saks Dadeland prom event w/ @RealMissFLusa Ashleigh Lollie!
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3/26 @ 5:31 AM
BCBGMAXAZRIA - These @BCBGMAXAZRIA deals will give you spring fever! Come in to @Dillards for 30% off select looks & 30% off all sale items!
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Latest Articles

Trina Turk, Lucky Brand CEO, and PacSun Receive 2015 Creative Awards
March 25, 2015

Otis College of Art and Design announced the distinguished recipients of its annual art and design awards. Fashion designer Trina Turk, founder of the eponymous lifestyle brand and a frequent supporte... (more...)

E! Sets New York Fashion Week Coverage
February 12, 2015

As the fashion and entertainment world descends on the Big Apple for the internationally renowned New York Fashion Week, E! is planting itself in the heart of all the action to bring viewers an unprec... (more...)

BCBGMAXAZRIA Group Advances its Omni-Channel Strategy with Demandware
January 28, 2015

BCBGMAXAZRIA Group has over 700 retail boutiques worldwide, each serving as a consummate showcase for women's ready-to-wear and accessory collections. BCBGMAXAZRIA Group's brands, BCBGMA... (more...)

RIP Vince Camuto
January 22, 2015

WWD reported that shoe designer Vince Camuto, and one of the founders of Nine West, has past away at 78 from cancer. (more...)

American Apparel Appoints Paula Schneider as CEO
December 17, 2014

The Board of Directors of American Apparel, Inc. (NYSE MKT: APP) today announced that it has appointed veteran fashion executive Paula Schneider as Chief Executive Officer, effective January 5, 2015. ... (more...)

SADA Systems Named As Finalist In 2014 American Business Awards(SM)
May 08, 2014

LOS ANGELES, May 8, 2014 /PRNewswire/ SADA Systems, a global leader in cloud computing solutions and IT consulting, was named a Finalist today in the Fastest Growing Company of the Year, Technology c... (more...)

Saks OFF 5TH to Open New Store Mississippi
November 04, 2013

Saks Fifth Avenue OFF 5TH announced that it plans to open a new store in Pearl, Mississippi (metropolitan Jackson) on Thursday, November 14, 2013. The store will be located in the Outlets of Mississip... (more...)

BCBG Max Azria Wins Trademark Suit Over Stretta
May 12, 2013

Have no fear, our favorite Hervé Léger bandage dresses are safe. BCBG Max Azria Group last week won its lawsuit against Los Angeles-based label Stretta. BCBG alleged that Stretta infringed on its He... (more...)

Saks Fifth Avenue OFF 5TH to Launch New Store in Chandler, AZ
March 29, 2013

Saks Incorporated's Saks Fifth Avenue OFF 5TH announced today that it plans to open its doors in Chandler, AZ on Thursday, April 4, 2013. The new 28,000-square-foot store is located in Phoenix Premium... (more...)

BCBGeneration to Launch Intimate Line with Trimera Group
February 14, 2013

BCBGeneration will be launching an intimates collection for Fall 2013 that will be sold at retail globally as well as through BCBGeneration stores. The launch of this new product category is following... (more...)

VIDEO: BCBG Max Azria F/W 2013 Show
February 08, 2013

Mercedes-Benz Fashion Week kicked off yesterday morning with the BCBG F/W 2013 runway show. Click below to watch the whole presentation! (more...)

Hervé Léger by Max Azria Shoes to Launch for Fall
February 07, 2013

BCBG Max Azria Group and Camuto Group have teamed up to launch Hervé Léger by Max Azria shoes! The Camuto Group, which holds the footwear license for BCBG Max Azria Group's BCBG Max Azria and BCBGene... (more...)

Jessica Simpson is Expanding Maternity Collection With Destination Maternity
January 14, 2013

Jessica Simpson, who recently announced she is expecting her second child, will expand the Jessica Simpson Maternity collection with partner Destination Maternity Corporation to over 800 doors by earl... (more...)

Bailey Hanks Leads Red Mountain Theatre Company's LEGALLY BLONDE, Now thru 8/6
July 12, 2012

MTV's "Search for Elle" winner and Broadway's leading lady, Bailey Hanks, heads to Birmingham to star in Red Mountain Theatre Company's summer blockbuster Legally Blonde tonight, July 12-August 5, 201... (more...)

LEGALLY BLONDE Starring Bailey Hanks Opens 7/12 at Virginia Samford Theatre
July 10, 2012

As previously reported by BroadwayWorld, renowned 'Elle Woods,' Bailey Hanks, is set to lead Red Mountain Theater Company's production of LEGALLY BLONDE. The show opens this Thursday, 7/12, at 7:30 P... (more...)

Bailey Hanks to Lead Red Mountain Theatre Company's LEGALLY BLONDE, 7/12-8/6
June 05, 2012

MTV's "Search for Elle" winner and Broadway's leading lady, Bailey Hanks, heads to Birmingham to star in Red Mountain Theatre Company's summer blockbuster Legally Blonde July 12-August 5, 2012, at the... (more...)

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