Tiffany & Co. Relaunches Website
Tiffany & Co. announced the redesign of tiffany.com, a dynamic portal to the jeweler's legendary collections, with interactive pathways to explore its celebrated heritage and prominence in the worlds of design, glamour and true love.
The new tiffany.com (#TiffanyNewSite and @TiffanyandCo) is designed as a personal invitation to visit Tiffany & Co. for a quick shopping trip or to explore the site's many stories on the company's milestones and masterpieces, as well as the beauty and excellence of Tiffany today. Stunning high-resolution visuals create a vivid environment, where users may customize searches by category, designer, price, materials and gemstones, with enhanced zoom capability and myriad views of jewelry on models and in videos.
The site's new sections focus on Tiffany & Co. as founder of American luxury and its evolution as one of the world's preeminent jewelers. Blue Book, the company's collection of spectacular couture jewels, is showcased as never before. These rarest of creations, the pinnacle of the jeweler's art, are illuminated with breathtaking imagery, including scenes from the Tiffany Workshop above the Fifth Avenue flagship store, where these extraordinary jewels are brought to life.
As the jeweler synonymous with diamonds and love, Tiffany expands the Engagement section with a wealth of information that leads users to the perfect ring. Services include a gemologist's video and review of Tiffany's quality standards that exceed the 4Cs, with clear distinctions as to cut, color, clarity and carat weight. The site also allows users to choose a ring, specify carat size and skin tone and view it on a model's hand; or download Tiffany's Engagement Ring Finder app (for iPhone, iPad and Android), where they can select and share rings.