The Estee Lauder Companies Partners with Somaly Mam Foundation and Launches the Somaly Mam Beauty Salon in Cambodia
Estée Lauder, Somaly Mam Beauty Salon
The Estée Lauder Companies Inc. announced on The International Day of the Girl, the opening of the Somaly Mam Beauty Salon, a social enterprise developed in partnership with the anti-trafficking organization, The Somaly Mam Foundation.
The full service beauty salon, located in Siem Reap, Cambodia, will cater to tourists and locals alike, while providing survivors of sexual slavery and human trafficking with the education and vocational training needed to achieve socioeconomic independence. Leveraging top beauty experts and products from The Estée Lauder Companies' prestige brands, such as Bobbi Brown, Bumble and bumble, and Clinique, the Somaly Mam Beauty Salon will offer a world-class education in high-touch beauty services in hair care, makeup application and nail treatments.
"For many years the salon has been my dream and now it is becoming a reality," said Somaly Mam, Cambodian survivor and co-founder of the Somaly Mam Foundation (SMF). "As a survivor of sexual slavery, I understand how important education and skills training are for these young women. This salon provides a platform for victims to become survivors and helps the survivors to become a part of the solution to end modern slavery. The salon will not only offer training and economic opportunity, it will serve as a place for visitors to receive services-and ultimately to learn more about trafficking and what we can all do to combat it. We are so proud of what this salon can do to change individual lives and communities, and we are so grateful to The Estée Lauder Companies for their support."
SMF will collaborate with their on-the-ground partner AFESIP Cambodia (French for "Acting for Women in Distressing Situations") to implement the suite of education and training courses for salon employees.
Since 1996, AFESIP Cambodia has combated sexual slavery in Southeast Asia by rescuing victims of human trafficking and providing recovery and skills training to help foster the economic empowerment of its survivors. AFESIP's Center for Recovery and Skills Training in Siem Reap offers a beauty-training program and small business management program to equip survivors with the education and tools that can boost their position in the community, remove stigmas and encourage gender equality.
Based on AFESIP's model, the Somaly Mam Beauty Salon will provide training in hair styling, makeup application and nail care. Additional coaching in life skills and small business management will help prepare trainees to run their own salons in the future. This basic education and vocational training will enable survivors to generate income to help support themselves and their families, and avoid the vulnerabilities that allow for exploitation and abuse in the sex trade.
All products are being provided by Bobbi Brown, Bumble and bumble, and Clinique. Products are carefully selected to suit the climate and clientele of Southeast Asia. The Estée Lauder Companies will fund the setup and first three years of the salon's operations. The salon's goal is to be financially self-sustaining by 2016. The salon project is aimed at establishing a successful model that will be replicated in other geographical areas with high incidences of sexual slavery and programs to aid the victims of exploitation and abuse.