Reed Krakoff Names New President and Chief Digital Officer
Luxury fashion house Reed Krakoff, LLC announced the appointment of Stacy Van Praagh to Global President. Van Praagh will report directly to Reed Krakoff, who will retain the position of CEO, and will be based out of the brands' headquarters inNew York City.
Evelyn Kim additionally joins as Chief Digital Officer, a newly created position.
The appointments are the first steps in an aggressive development strategy for the brand.
Van Praagh will oversee all aspects of the global retail and wholesale business expansion and will additionally work to deepen the brands' existing distribution network. Evelyn Kim will be charged with the development of new marketing and digital platforms.
Stacy Van Praagh brings more than two decades of knowledge in both luxury retail and wholesale markets, with past posts of President of Fendi Americas, and key leadership roles at Oscar de la Renta, Kate Spade and CHANEL. Van Praagh is a graduate and member of the Board of Trustees of Rollins College.
Evelyn Kim joins from Tiffany & Co. where she most recently held the post of Vice President, Global Digital Marketing. She is a graduate of New York's School of the Visual Arts, holds a M.F.A from Yale University and most recently completed her G.M.P at Harvard Business School.
"I'm extremely pleased to announce the additions of two new key members of the Reed Krakoff organization," says Reed Krakoff. "Stacy Van Praagh is a talented and seasoned luxury executive whose drive and enthusiasm will lead our global retail and wholesale business. Evelyn Kim, our Chief Digital Officer, brings with her a wealth of experience and talent from the world of new technology. She will lead the marketing vision and execution of our brand in the digital space. Her hire embodies our commitment to making Reed Krakoff an innovative and creative luxury brand."