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Rachel Zoe Opening Blowout Salons in Manhattan

Rachel Zoe Opening Blowout Salons in Manhattan

Back in September, Rachel Zoe announced that her next business venture in the Zoe empire would be a series of blowout salons on Manhattan and beyond. Ms. Zoe and business partner Robin Moraetes will introduce DreamDry, a hair salon reserved for blowout hairstyling only. The first location will be at 35 W. 21st Street and signage is already posted.

"Rachel and I decided to join forces to bring this concept to the next level," said Ms. Moraetes, who was formerly with Creative Artists Agency, a marketing firm known for representing companies such as Bliss Spa, Starwood Hotels and Coca-Cola. "We're developing an extremely innovative experience, all based on personalization."

As for their competetors in the city like Drybar and Blow who already have a strong presence and have been growing? Ms. Moraetes and Ms. Zoe are not worried.

"We are completely different," said the former. "We are not marketing ourselves on a shtick, whether 24 hours or parties, though we do do that-we're focusing on hair."

A second location is already slated for DreamDry on West 57th Street between 8th and 9th Avenues - right near the Hearst building. Pretty smart location! You can stay up to date and follow their progress on their Facebook page.

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