RUSK Returns to Nolcha Fashion Week
Professional hair care brand RUSK, renowned for its breakthroughproducts and innovative styling techniques, will be returning to Nolcha Fashion Week in New York City for the third season as the show's official presenting sponsor. Now in its seventh year of showcasing independent designers, Nolcha Fashion Week will take place at Chelsea Piers starting today until September 12.
An award-winning event recognized by Mercedes-Benz and the New York City Economic Development Corporation, Nolcha Fashion Week involves over 180 fashion designers worldwide. RUSK Artistic Director Gerard Caruso will once again lead the team in creating cutting edge, one-of-a-kind runway looks in collaboration with the designers using RUSK's high performance styling products and revolutionary tools. Additionally, Caruso will create a quintessential, signature RUSK look that will be at the forefront of one of the runway shows.
"RUSK is proud to participate in Nolcha Fashion Week once again," says Heather Simmons, Vice President of RUSK. "As the leading event for independent designers, Nolcha is the perfect complement to RUSK's unique, breakthrough approach to hair. We couldn't be more excited to return to Chelsea Piers and take part in this inspired collaboration that empowers both fashion designers and hairstylists to push the boundaries of creative expression."
As a celebrated brand that is renowned among professional stylists, consumers and trendsetters alike, RUSK's participation in Nolcha Fashion Week is sure to further the event's rapidly growing popularity.
"We're so happy to continue this partnership with RUSK," says Arthur Mandel of Nolcha Fashion Week. "Nolcha is dedicated to celebrating genuine passion and talent, and the RUSK Creative Team perfectly embodies our philosophy. This year's show will certainly be a spectacular celebration of individuality and unparalleled talent."
For more information on Nolcha Fashion Week, visit www.nolchafashionweek.com; and for more information on RUSK, visit www.rusk1.com. For any press-related inquiries regarding RUSK's sponsorship, please contact Tyler Williams of Creative Media Marketing PR: firstname.lastname@example.org.