H&M's COS to Open in Soho
COS, Collection of Style (and H&M older sister brand), announced that the brand will launch in the US market in spring 2014.
The brand renowned for offering men and women style over fashion, core wardrobe essentials and garments that evoke timeless modernity, has confirmed a store location in Soho, New York City. This represents a new chapter for the brand known for its commitment to design, quality and affordability.
Marie Honda, Overall Brand Responsible for COS, said of the planned brand expansion in the US; "We are all looking forward to the opening. New York City is a vibrant and exciting city and we feel Soho will be the ideal setting for our first store".
In addition to the new store opening, COS will launch an e-commerce site in the US in 2014.