De Beers Partners with Artist Rolf Sachs for Holiday Windows
De Beers Diamond Jewellers commissioned London - based conceptual artist Rolf Sachs to create an installation in their holiday windows. This exciting project, "Breathing Light", will launch in all the De Beers stores worldwide starting mid- November. It is De Beers' first collaboration with the designer.
De Beers, The Jeweller of Light, has a quest for inner brilliance, creating timeless treasures that reveal and celebrate natural beauty. Just as diamonds possess an innate beauty so Sachs finds inspiration in the candle, giving to it an eternal life of its own. Timeless in appeal and drawing people together, this delicate light radiates with human warmth.
The installation creates the illusion of windows apparently covered in a thick layer of frost, offering a few hand-swiped clearings to view inside, while the warm glow of flickering light, gently and rhythmically sways as if breathing. The candles are represented on film, shown on an Ipad, and leading the viewer to believe that the flames are quivering under the breath of someone nearby.
Rolf Sachs explains: "Just like diamonds, the contrasting attraction of frost and flame is timeless and intriguing. I am delighted to have collaborated with De Beers on such an inspiring project." An accomplished artist and designer, Sachs is renowned for his distinctive multi-disciplinary approach. His passion for modern and conceptual art is transcribed in his projects. His works have been exhibited worldwide at major design venues.
"Following on from the success of Imaginary Nature, we are delighted to express our passion for light in a new form and design. We welcomed the opportunity to collaborate with an artist designer in a joyous and festive manner. As The Jeweller of Light, we are thrilled to bring light to our windows in this holiday installation and once more support the arts and design," adds François Delage, CEO of De Beers Diamond Jewellers.
De Beers' expert craftsmanship and beauty of designs can be admired at all the De Beers stores worldwide throughout the holiday season.
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated joint venture bringing the luxury retail and branding expertise from LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group, and De Beers SA, the world's premier diamond mining and marketing company. It has a worldwide presence with stores located in the most sought after locations such as Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, Old Bond Street in London, The Landmark in Hong Kong, Shin Kong Place in Beijing and Ginza in Tokyo.
ABOUT ROLF SACHS
Conceptual artist and designer, Rolf Sachs' work takes inspiration from everyday objects he believes to have soul and character. His passion for experiments and inventions drives him to challenge the standard applications of materials; he thrives on the unconventional and the unexpected. His work moves across art and design, objects, spaces and visual medium, all of which are approached with his playful sense of humour. The essence of his work encourages human interaction, and emotional and sensory reactions. Sachs is forever curious and is renowned for surprising audiences and questioning preconceptions. Born in Switzerland, the son of a German industrialist father and French mother, he set up his London based studio Rolf Sachs Fun c'tion in 1994, which has now become a creative laboratory brimming with ideas, prototypes and creations where, together with his team, he fuses design with the arts. http://www.rolfsachs.com