Bulgari Begins Holiday Serpenti Installation

November 21
8:08 2013

Bulgari Begins Holiday Serpenti Installation

Starting Sunday night, Nov. 24, Bulgari will light up Fifth Avenue for the second year in a row with a majestic installation: a luminous serpent of 200 feet wrapping around its flagship store at the corner of 57 th Street. The Italian maison's iconic symbol of haute jewelry has inspired a remarkable Christmas decoration and Year-of-the-Snake celebration with striking visual impact. The significant structure is in the shape of the famous Serpenti diamond necklace: its surface is composed of more than 52 iridescent scales, each one more than three feet tall and illuminated with thousands of LED lights.

This year's serpent will feature a surprising new element which is sure to add to the holiday cheer. The installation, which requires four days to install, begins tonight and ends on Sunday.

Bulgari Begins Holiday Serpenti Installation

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