BeachMint and Cosabella Launch IntiMint by Cosabella
BeachMint, Cosabella, IntiMint by Cosabella
BeachMint, parent company to JewelMint, StyleMint, ShoeMint and IntiMint, and Cosabella, the Italian lingerie brand, announced a long term partnership with the introduction of IntiMint by Cosabella, a new collection of lingerie, sleepwear, activewear and swimwear. The IntiMint by Cosabella collection will be available exclusively on BeachMint's intimate apparel website intiMINT.com.
Guido Campello, Cosabella's VP Sales, Branding & Innovation, commented, "With BeachMint, we are bringing the fast-fashion tech world into the traditional fashion calendar. We wanted to be among the first to showcase how great products, seasonal collections and a new brand could be born and fully developed in the digital universe. BeachMint's technological expertise, especially in gathering members' preferences, made our partnership a natural choice as it allows us insight into our consumers' needs as we create the product."
Developed in close collaboration between BeachMint's merchandising team and Cosabella's designers, the IntiMint by Cosabella collection combines Italian design and construction expertise with an effortless California esthetic. The collection will include a diverse assortment of fashion groups named for California locales as well as The Classics, a selection of perfectly timeless pieces that will remain constant with updates to color and fabric seasonally.
BeachMint CEO Josh Berman stated, "With 30 years experience creating luxury intimate apparel and a focus on innovative fabrics and fashion forward design, Cosabella is the perfect partner for our intimate apparel vertical. We look forward to a long and productive relationship which will bring our members a greatly expanded collection of intimates and more, reflective of the style and unparalleled value they love from all our Mint brands."