BCBGMAXAZRIA Launches Into Suns with ClearVision Optical
The long standing, harmonious relationship between the two companies led to the development of the fashion forward sunwear collection, an expansion that provides a new, non-optical distribution channel including BCBGMAXAZRIA retail locations, department stores, sunglass specialty stores, and other specialty retail locations. ClearVision has been BCBGMAXAZRIA's licensing partner for eyewear and sunwear for the optical category since 2005, designing products sold exclusively by eye care professionals and optical retailers.
"We're very excited to launch the new sunglass collection and extend our design partnership with ClearVision," says Lubov Azria, Chief Creative Officer of BCBGMAXAZRIAGROUP. "ClearVision has been a great partner in conveying our message through eyewear, and we respect their expertise and willingness to push this sunwear collection to the next level. Together we have created a chic, sleek, and wearable collection that lets today's modern woman feel beautiful and good about herself."
"Our years of experience working with BCBGMAXAZRIA's creative team has given us a great understanding of the brand's DNA, pivotal in creating a collection that speaks to the BCBGMAXAZRIA consumer," says Peter Friedfeld, ClearVision executive vice president. "This understanding, combined with our expertise in designing quality eyewear and suns, has allowed us to create an exciting collection that is glamorous, well-fitting, and sophisticated."
The 2014 sunwear collection is a fusion of global influences with an "indie rock" edge. The collection includes over 40 styles, featuring iconic branding with distinctive silhouettes. Using elevated materials, unexpected color combinations and unique lens treatments adds a dynamic twist to the collection. Additional designs include architectural details fused with vintage inspired elements, translucent color glamor gels and we put a spin on classics with new proportions. You will also find directional metal finishes and bold color treatments to compliment your BCBGMAXAZRIA looks. We are extremely pleased that our sunwear collection is so Bon Chic and the perfect outfit completer!
The 2014 BCBGMAXAZRIA sunwear collection is expected to retail for $79 - $149 and will be available for preview during Market Week, August 5-7, 2013 in New York City. Contact Peter Friedfeld at 800.645.3733 for details or to make an appointment.