SpringHill Suites' Save Art! Campaign is Launched
Showcasing the brand's ongoing passion for the arts, SpringHill Suites by Marriott today launched Save Art!, an initiative to provide under-resourced schools with much needed classroom art supplies.
Research has shown that art education has a tremendous impact on the developmental growth and academic success of children. The introduction of the arts in early education teaches valuable life-skills such as creative problem-solving, decision-making and articulating a vision, and helps to build self-esteem and self-confidence. In spite of this, many schools are facing severe budget cuts that minimize or eliminate their art programs.
In partnership with Fresh Artists, a non-profit organization that brings quality art supplies and innovative art programs to teachers in need, SpringHill Suites will provide art materials to local schools in communities across North America. During October, National Arts & Humanities Month, hotel guests and community members will be invited to make a donation in exchange for beautifying a colorful palette displayed in the lobby, thereby creating art themselves. Donations will be used for kits in school and will be delivered just in time for the winter holidays.
"Children are truly inspirational. I am proud to launch this program as it enhances SpringHill Suites' commitment to help support youth creativity by encouraging and supporting art education," said Callette Nielsen, vice president and global brand manager for SpringHill Suites. "Fresh Artists is an ideal partner for us as we share the same passion and values of serving our communities through artistic development."
Save Art! is a part SpringHill Suites' ongoing dedication to the promotion of local art and artisans. The brand's award winning ArtNight program transforms its more than 300 hotel lobbies into galleries by providing local artists, students, and schools throughout the year, opportunities to showcase their artwork for the community in a public setting. Additional programs such as SpringHill Suites' Art on the Road: 10 Cities, 10 Explorations Facebook campaign included a journey across America to discover the country's hidden artistic gems through the lens of a photography blogger.
"Fresh Artists is thrilled to partner with SpringHill Suites. We applaud their bold action to address dwindling art budgets. We aim to freshen up art room shelves in three hundred communities and unleash the creative potential of thousands of children across the country," said Barbara Chandler Allen, Founder and President, Fresh Artists
"Supporting the next generation of artists through Save Art! is yet another way we're building a legacy of appreciating art and design," said Nielsen. "And we couldn't be more excited to see the impact we'll make."