Baskin-Robbins Kicks Off The Ice Cream Season With A Scoop Fest Celebration

By: Apr. 14, 2014

Baskin-Robbins, the world's largest chain of ice cream specialty shops, is kicking off the ice cream season with a three-day Scoop Fest promotion from April 22 through April 24 at participating Baskin-Robbins locations nationwide. Ice cream lovers are encouraged to visit their local Baskin-Robbins shop to take part in sweet Scoop Fest deals, including:

  • $1.00 for a Single Kids Scoop (2.5 oz scoop)
  • $2.00 for a Double Scoop (4 oz scoops)
  • $3.00 for a Triple Scoop (4 oz scoops)

Guests can visit http://www.amazingscoopfest.com to get more information about these great deals on their favorite Baskin-Robbins ice cream flavors, including the new April Flavor of the Month, The Amazing Spider-Man 2 ice cream, which features blue and red vanilla-flavored ice creams with a dark chocolate flavored web and popping candies that combine to make an amazing hero of a flavor.

"We are excited to offer our guests three days of great deals during Scoop Fest and invite them to try our new hero-inspired April Flavor of the Month, The Amazing Spider-Man 2 ice cream, to celebrate the movie, which is in theaters May 2, and ice cream season," said Carol Austin, Vice President of Marketing, Baskin-Robbins. "Scoop Fest is a fun and delicious way for us to kick off the ice cream season with our guests and thank them for their patronage by offering sweet deals on their favorite Baskin-Robbins flavors."

Additionally, Baskin-Robbins is offering its guests a range of festive ice cream treats to help celebrate the Easter holiday on April 20 th. These include Baskin-Robbins' classic Bunny Roll Cake, which is returning this year in pink and is available for order in a guest's favorite ice cream and cake flavors both in-store and online at www.BaskinRobbins.com/OnlineOrdering. Baskin-Robbins is also offering a new Easter Egg Hunt ice cream flavor in select participating locations, which features green white-chocolate flavored ice cream with pastel-colored candy eggs and a sweet crme ribbon.

For more information about Baskin-Robbins and Scoop Fest, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500(r) ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (DNKN) family of companies. For further information, visit www.BaskinRobbins.com.



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