Roku Announces New Partners - Apex, Coby, Haier, Hisense, TCL All With Streaming Stick
As demand for streaming entertainment continues to grow, there is more interest from consumer electronics manufacturers, particularly TV makers who are looking to introduce streaming features to their devices. Rather than invest in building and maintaining their own platforms, many are turning to Roku. The company today announced six new Roku Ready partners - Coby Electronics Corp.; Harman Kardon; Hisense Electric Co. Ltd.; TCL Corp.; Voxx Accessories Corp. and Westinghouse Digital - who join existing Roku Ready partners 3M; Element Electronics; Haier America; Hitachi America, Ltd.; Insignia, a Best Buy brand; OPPO; Sumar Intl., Inc. and TMAX Digital, Inc. (Apex DigitalTVs) in using the Roku Streaming Stick to provide an integrated streaming experience for their customers.
Many of these Roku Ready partners will introduce their new Smart TVs and devices with Roku at the Consumer Electronics Show (CES) in Las Vegas. In other news today, Roku also announced "TWC TV Launching on Roku" and "Roku Surpasses 700 Channels with New Services from Best Brands in Streaming Entertainment."
Most people keep their TVs for six to eight years, yet today's consumer electronics require regular software updates and enhancements or they quickly become outdated. Even if the software continues to evolve, the hardware often needs upgrades in order to keep pace. Moving the streaming platform to a stick addresses the concern of Smart TVs or other electronics becoming obsolete shortly after purchase as the streaming stick can be replaced, as needed and for a fraction of the cost of the device. Additionally manufacturers benefit from a proven streaming platform that involves very little financial and technical investment.
"Consumer electronics makers are turning to the Roku Streaming Stick to create Smart TVs, projectors, Blu-ray players, digital antennas - and even audio receivers - that give consumers instant access to the highly-rated Roku streaming platform, filled with compelling entertainment and yet incredibly easy to use," said Chas Smith, general manager of OEM business, Roku. "With 14 CE manufacturers now turning to Roku for streaming solutions, consumers will have many choices in 2013 when shopping for new, innovative and affordable electronics."
More On: Harman, Westinghouse Digital.