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Billboards in Times Square to Feature Yoko Ono's IMAGINE PEACE for Holiday Season, Now thru 12/30

Related: Times Square, Yoko Ono, Imagine Peace,

A stunning visual message of peace will greet New Yorkers and visitors to the Crossroads of the World this holiday season as part of a synchronized program on over fifteen of the largest digital screens in Times Square. Yoko Ono's work, IMAGINE PEACE, will be featured nightly at 11:57 pm - midnight every night throughout December 30 as part of the Times Square Moment: A Digital Gallery, a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts.

IMAGINE PEACE is artist Yoko Ono's worldwide initiative of anti-violence. In the film, "Imagine Peace" is written in 24 languages set over the tranquil imagery of a blue-sky background. The piece has now been transformed into a multi-channel work specifically for the Times Square Moment, and spreads the message of peace across Times Square's monumental screens simultaneously, filling the Crossroads of the World with 24 languages of the world. Yoko Ono said: "Every day for three minutes we will think of world peace together, watching this blue sky. I love you!"

Times Square Moment called upon the Art Production Fund, which specialize in bringing contemporary artists into our daily lives through installations throughout all our public spaces, to assist in the collaboration with Yoko Ono for the iconic digital billboards of Times Square. Each month the digital advertisers and the Alliance look towards the creative talent on tap in NYC to curate a new video.

Alan High, Chairman of the Times Square Advertising Coalition and President & General Manager: Spectacolor & Mall Divisions, said: "The Times Square advertising community is pleased to come together once again to give New Yorkers and visitors to the Square a reason to pause from the hustle and bustle and witness artistic creativity on the digital screens. It is a special honor to air IMAGINE PEACE and a fitting tribute to the holiday season and our hopes for the New Year."

Tim Tompkins, President of the Times Square Alliance, said: "John Lennon's 'Imagine' is the last song played on New Year's Eve just before 11:59 p.m., when the ball on 1 Times Square begins to descend. Yoko Ono's IMAGINE PEACE is undoubtedly a perfect match for the December Times Square Moment program as it taps into many people's hope for a better world, the sentiment of both the holidays and the New Year."

"Times Square Moment: A Digital Gallery" is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on billboards throughout Times Square every night. The program, which premiered in May 2012, is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists. Creativity has always been at the forefront of the Times Square signs and their presence is now integral to the identity of this iconic public space. This level of sign holder commitment to synchronize their daily programs to feature cutting-edge art throughout the year is unparalleled.

Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards. Every show begins at 11:57pm with a "countdown" that signals the start of the 3 minute nightly presentation. Content changes monthly; selected works are announced in the weeks preceding the start of a new show as are the exact signs participating in that month's selection. Past artists featured in "Times Square Moment: A Digital Gallery" include Robert Wilson; Seoungho Cho; Vicki DaSilva, Surabhi Saraf, and Elly Cho; Erika Janunger; Takeshi Murata; and Bel Borba with Burt Sun and André Costantini. For more information on past projects, visit http://www.timessquarenyc.org/times-square-arts/moment/index.aspx.

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