Hennessy Releases New Content Spotlighting World-Champion Boxer Canelo Álvarez's 'Never Stop. Never Settle.' Journey

Hennessy, the world's best-selling Cognac, releases a series of video vignettes and still photography featuring world-champion boxer Canelo Álvarez who, like Hennessy, recognizes the importance of heritage and family in the unwavering pursuit of excellence.

The similarities between Hennessy and Canelo are striking: both possess a unique savoir-faire and a relentless quest for excellence. As the youngest of seven brothers, Canelo is the only one to become a world champion. He and his Golden Boy network represent a passion and love for the sport of boxing and dedication to family and country, much like Hennessy itself.

Now in its second year, Hennessy's partnership with Oscar de la Hoya's Golden Boy Promotions includes an integrated marketing campaign featuring original content, in addition to digital micro-videos, special events, and cross-channel promotions intended to entertain and inspire.

Hennessy invites boxing fans across the globe to enjoy this specialty V.S.O.P Privilège cocktail while watching this weekend's match:

Hennessy V.S.O.P Privilège JALAPEÑIA

• 1 1/2 oz Hennessy V.S.O.P Privil?ge
• 3 oz pineapple juice
• Jalapeño slice
• Garnish: Pineapple wedge & basil leaf
• Glass: Rocks glass

Method: Shake all ingredients in a shaker and serve over ice with a basil leaf garnish.

To view/download the new creative please click HERE.
For more information, please log on to www.Hennessy.com/US

About Hennessy
From the French region of Cognac and throughout its 250-year history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery and cultivating the best that nature and man can offer. Hennessy's longevity and success across five continents reflect the values the Maison has upheld since its creation: the transmission of a unique savoir-faire, the constant (con)quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House - a crown jewel in the LVMH Group - that crafts some of the most iconic, prestigious Cognacs in the world.

Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Privé, Paradis, Paradis Imperial and Richard Hennessy. For more information and where to purchase/ engrave, please visit Hennessy.com.

About Golden Boy Promotions
Los Angeles-based Golden Boy Promotions was established in 2002 by 10-time world champion in six divisions Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. Golden Boy Promotions is one of boxing's most active and respected promoters, presenting shows in packed venues around the world and has worked with networks such as HBO, Estrella TV, ESPN, TeleFutura, FOX Sports 1, FOX Deportes, Televisa and TV Azteca. The company has also promoted some of the top boxing events in the history of the sport including De La Hoya vs. Mayweather, Mayweather vs. Canelo and other notable pay-per-view fights featuring fan-favorites Canelo Alvarez, Bernard Hopkins, Juan Manuel "Dinamita" Marquez, Miguel Cotto, Marco "Baby Faced Assassin" Antonio Barrera, Erik "El Terrible" Morales and Sugar Shane Mosley.

For more information, visit www.goldenboypromotions.com, follow on Instagram and Twitter at @GoldenBoyBoxing and like on Facebook at www.facebook.com/GoldenBoyBoxing.

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SOURCE Hennessy