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08/19/14: Restaurant Startup #107 - Sweet Investment
Candy shop concepts are the rage in America but how many specialized candy shops can the market take? This week, restaurateurs and investors Joe Bastianich and Tim Love are pitched two exciting and unique concepts: The Sticky Pig, two Costa Mesa, California natives, who have a hip and sexy idea for gourmet chocolates made with bacon; and Sugar Knife, owned by an engaged couple from Oakland, California who hopes to sell their alcohol infused marshmallows and brittle nationwide. Will Joe or Tim be impressed enough to make an investment?
About Restaurant Startup:
"Restaurant Startup" is on a quest to discover, invest in and launch America's next great culinary concepts. Restaurateur and TV personality Joe Bastianich and chef and restaurant operator, Tim Love, vie against each other to invest their own money in food concepts they believe will make them millions. Each week, two teams pitch our investors, Bastianich and Love, for a shot at launching a temporary version of their great concept for a restaurant or a specialty food shop. The chosen team is given the keys to a working restaurant on Melrose Avenue in Los Angeles. They get 36 hours and $7,500 to put their dream to the test and launch a pop-up restaurant; come up with a branding campaign; and write a business plan. Under the watchful eye of Joe and Tim's culinary consultant, Waylynn Lucas, the aspiring food moguls open their doors, serve their food and test their concept on the public. At the end of the process, our two investors will decide whether or not they will put their own money on the line to make someone's dream come true and, hopefully, make big money for themselves.