Scoop: FAMOUS IN 12 on THE CW - Tuesday, June 17, 2014
CAN A FAMILY FIND FAME IN 12 WEEKS? - There is a family in the U.S. that has what it takes to become famous. The question is: can they pull it off in 12 weeks? That's The Challenge in this unique social experiment that tracks the lives of one determined family as they move to the entertainment capital of the world - Los Angeles - and seek fame while being filmed around the clock for 12 weeks straight. Using their unique talents, members of the family will be scheming and inserting themselves into Hollywood, and they will be guided by Harvey Levin and the TMZ machine, which will create a series of opportunities for them. Family members will also be constantly tracked via Twitter, Facebook, Instagram and Youtube to build their social media profiles
FAMOUS IN 12 is a unique social experiment that tracks the lives of one determined family as they move to the entertainment capital of the world - Los Angeles - and pull back the curtain to reveal how the fame machine operates.
The family will be guided by the TMZ machine, which will create a series of opportunities for them. TMZ and Harvey Levin will help, and additional experts will be brought in throughout the course of the series to provide input and guidance on the path to fame, but it is up to the family to pull it off. Throughout their 12-week quest, the family will circulate through some of Los Angeles' most populated - and popular - venues in order to seize opportunities that might come calling.
Family members will also utilize all forms of social media to wage a "fame campaign." They will be constantly tracked via Twitter, Facebook, Instagram and Youtube to build their social media profiles. This information will be analyzed by the show's "Star Power Meter" each week to determine the standing of the individual family members. This real time approach to the show will enable the audience and family members to interact in a new way - fans will be directly affecting story and cast behavior week to week.