Walmart Expands Digital Entertainment Offering with New Disc-to-Digital In-Home Service and Facebook Entertainment App
Walmart is making it easier and more enjoyable for movie fans to watch their favorite movies when and where they want. Today at the 2013 International Consumer Electronics Show (CES), the retailer announced it is expanding its in-store Disc-to-Digital service to provide customers with digital versions of their previously purchased movies from the comfort of their home. Walmart will also be launching a new Facebook app that will give people access to exclusive movie content and the power to influence and shape what movies are sold in-store and online.
"From Smartphones to Smart TVs, our customers are consuming and sharing content more than ever," said John Aden, executive vice president for general merchandising, Walmart U.S. "We see a great opportunity to provide our customers with accessible and affordable tools to help them bring their movie collections into the digital age. In addition to Disc-to-Digital, Walmart's new Entertainment Facebook app will give movie fans a starring role by serving as place for them to share, interact with and choose the movies they want to see in our stores and online - ultimately enhancing the way people watch and enjoy movies."
Walmart Entertainment's Disc-to-Digital Service, Powered by VUDU
Starting this month, watching DVD and Blu-ray movies from compatible Internet-connected devices will get even easier. Walmart's industry-leading video streaming service, VUDU, will soon have the capability to convert previously purchased DVD/Blu-ray movies to UltraViolet digital copies. UltraViolet is a free, cloud-based digital library that gives users greater flexibility with how and where they watch the movies and TV shows they purchase.
Customers need to simply take the following steps:
· Visit http://www.VUDU.com and download the VUDU To Go App for Macs and PCs.
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