TotallyHer Media Launches TotallyHer.com
TotallyHer Media (www.totallyhermedia.com), Evolve Media LLC's women's lifestyle publishing group, announced the launch of TotallyHer.com, a platform that allows women to discover the most engaging content from TotallyHer's family of sites. Serving as the 'front door' for the brand's portfolio, which includes flagships theFashionSpot.com, Momtastic.com, and TeenSpot.com, TotallyHer.com gives today's woman the content she wants in parenting, style, entertainment and food. TotallyHer's broad portfolio of sites reaches more than 6.5 million monthly uniques (comScore).
With a responsive design, ever-scroll functionality, enhanced social tools and the ability to customize the view from "Most Recent" to "Most Loved," TotallyHer.com makes it easy for users at home and on-the-go to enjoy the content they want in their own way.
TotallyHer.com's most unique feature, "Top of HER List," reveals TotallyHer.com's own proprietary score derived from TotallyHer INsite. This exclusive technology tracks the content being consumed and monitors the social activity across the TotallyHer portfolio of sites, to identify what women want and what they are talking about. TotallyHer.com brings to the surface for discovery, the most popular and most social content from across this broad group of sites, affinity interests and large base of uniques. Additionally, these consumption and social insights fuel the editorial process and help shape the original content TotallyHer produces, keeping women engaged and interacting with the TotallyHer properties.
"We recently relaunched theFashionSpot.com with a brand new look, and TotallyHer.com is the next step in growing the TotallyHer brand," stated Rebecca Schmitt, Vice President and General Manager of TotallyHer Media. "TotallyHer.com is the window into the best of our content and allows women to explore the most appealing and talked-about stories."
"The launch of TotallyHer.com, by way of TotallyHer INsite, allows us to have a true pulse on what our community is doing and where they are spending time across our sites," said Maria Cadbury, Managing Director for Evolve Media UK. "This insight allows us to present unique, integrated ad campaigns specifically for a marketers needs."
Visit the newly launched TotallyHer.com at http://www.totallyher.com.
TotallyHer (www.totallyher.com), is a leading digital media, marketing and sales organization dedicated to women and their families. TotallyHer publishes a portfolio of award-winning women's, youth, and family properties that include Momtastic.com, theFashionSpot.com, and TeenSpot.com. In 2012, theFashionSpot.com won an OMMA Award for Best Fashion/Beauty Site, while Momtastic.com was nominated by The Webby Awards for Best Parenting Site. With 6.5 million unique visitors (ComScore, Q2 2013), TotallyHer's scale and proprietary technologies enable brands to not only reach women, but also engage and interact with them. TotallyHer is owned and operated by Evolve Media LLC, an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients.
SOURCE: BUSINESS WIRE ©2014 Business Wire