Sole Society Teams Up with Julianne Hough

"We really want fans and customers to feel involved and engaged," says Nina Tooley, VP of Marketing for Sole Society. "We want them to feel like Julianne took them on this journey with her and that they were really a part of the whole process from beginning to end and are therefore invested in the collection."

Julianne Hough for Sole Society will be available on, and in select Nordstrom stores in February 2013. The line will be co-designed and manufactured in collaboration with Vince Camuto.

Sole Society currently has approximately one million members nationwide.  New members easily register for free by entering their name, email address and shoe size or by signing up via Facebook.

About Sole Society: 
Launched in March 2011, Sole Society is a chic new brand of exclusive, high-quality, on-trend shoes, starting at only $49.95. Sole Society members have access to a new style released daily, exclusive  fashion and style content, tips and trends, and special promotions, all focused on everyone's favorite accessory – shoes. Sole Society is free to join, and there is never any obligation to buy.  Sole Society was created by leading flash sale site HauteLook and became an independent entity in December 2011, with funding from a number of investors including leading retailer Nordstrom, Inc., Insight Venture Partners and Lagovent Ventures. Select Sole Society styles are also available at as well as select Nordstrom stores nationwide. Visit to learn more or follow @SoleSociety on Twitter.

About Julianne Hough
Julianne Hough is known to audiences around the world for her success in film, television and music.  She was a two-time professional champion on ABC's top-rated "Dancing with the Stars," before making a seamless transition to award-winning recording artist and her feature film debut in "Burlesque."   She starred in "Footloose" and the all-star "Rock of Ages" and has completed Diablo Cody's yet-untitled directorial debut, opposite Russell Brand and Octavia Spencer.  She will be seen next opposite Josh Duhamel in Nicolas Sparks' "Safe Haven," directed by Lasse Hallstrom and opening February 8.

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