fashion.broadwayworld.com

Rue La La Achieves Record Breaking Thanksgiving Day Sales

Related: Rue La La, Apparel, Accessories
Rue La La Achieves Record Breaking Thanksgiving Day Sales

Private sale site Rue La La announced that it recorded record-breaking Thanksgiving Day sales and traffic across online and mobile. The company reported a more than 75% increase in mobile sales over last year, with 50% of mobile sales coming through the iPad. The company projects an over 50% increase in overall sales this holiday weekend over last year.

The company began its holiday weekend deals at 11 am EST on Thanksgiving, and saw the largest increase in site traffic at 8pm EST during the launch of the Holiday Dash, a Boutique designed to allow members to both treat themselves and start polishing off their gift list as soon as the holiday dinner was cleared. 

"The iPad has transformed holiday shopping traditions, becoming the perfect antidote to the 'post turkey dinner coma'," said Ben Fischman, CEO of Rue La La. "The enhanced experience and portability of the the iPad had our members heading to the couch in droves for the perfect kick off to their holiday shopping season."

Rue La La continued its holiday offerings at 8 am EST on Black Friday, when the company's member base of 7.5 million were able to shop for limited time Boutiques ranging from footwear to fine jewelry. At 3 pm EST, Rue La La will launch a luxury boutique featuring vintage Cartier, Chanel, Louis Vuitton and Hermes.

"We expect the combination of Rue La La's unique offerings and unprecedented values to continue to drive unprecedented consumer excitement over the weekend," said Fischman. "Smartphones and iPads will continue to play a big role as our members are eager to access the Boutiques whether in line for Black Friday or while travelling over the holiday weekend."

Related Links
American Apparel Rehires Old Creative DirectorAmerican Apparel Rehires Old Creative Director
October 22, 2014
Target Releases Holiday PlansTarget Releases Holiday Plans
October 22, 2014
BWW Interviews: Dennis Caco and April Estrada About THE UNDRESSBWW Interviews: Dennis Caco and April Estrada About THE UNDRESS
by Marina Kennedy - October 22, 2014
DSW Designer Shoe Warehouse Opens New Louisville StoreDSW Designer Shoe Warehouse Opens New Louisville Store
October 21, 2014
QVC Teams Up with Project Runway All Stars on Fourth SeasonQVC Teams Up with Project Runway All Stars on Fourth Season
October 21, 2014


About Author

Subscribe to Author Alerts

Become a Fan, Follower & Subscriber

BLOGS
BWW Album Awards Update: IF/THEN, Ramin, HEDWIG, HEATHERS & More In the Lead...BWW Album Awards Update: IF/THEN, Ramin, HEDWIG, HEATHERS & More In the Lead...