RVCA, Miami Swim Week, Beach Riot
California brands RVCA and Beach Riot joined forces to present their Spring Swim 2015 collections during Miami Swim Week at SOHO Beach House in Miami, Florida. RVCA founder PM Tenore and Beach Riot founder Nicole Hanriot were joined by guests including Ashley Sky and Jessie Andrews in the penthouse of the SOHO Beach House where the crowd enjoyed cocktails and music provided by DJ Chelsea Leyland while viewing the dual presentations from both RVCA and Beach Riots new swimwear collections.
For Spring 15 RVCA
debuted a collection comprised of 44 swimwear pieces marking the brands debut at Miami Swim; the collection offers a range of separates and full body styles, most notable are the overall-inspired full body piece and the many styles which feature the artwork of RVCA
Advocate Michelle Blade. With the collaboration on Spring 15 Blade, an LA based painter who has worked with RVCA
as a Women's Advocate since 2012 on installations and ad campaigns, will now join the likes of an ever expanding roster of creative forces that have worked with the lifestyle brand on collaborative projects across the brands Advocate and ANP initatives including models Ashley Smith & Erin Wasson, artists Barry Mcgee, Stephen ESPO Powers, Ed Templeton, Dash Snow, Chris & Jo and Raymond Pettibon, surfers Alex Knost and Christian Fletcher as well as Liberty of London, FUCT, CINELLI, and EKOCYCLE.
Spring 15 season also marks the debut by RVCA
's new in-house women's designer Anya Violet who has introduced a collection of swimwear with streamlined fits and elevated fabrication and construction in addition to a few pieces produced exclusively for editorial purposes, an effort that speaks to the brands ongoing efforts to position the RVCA
Women's brand in front of a more fashion-conscious consumer. As part of this effort to slowly transition the brand there is also the introduction of underwire and bralette styles in addition to a slight increase in the price points for the collection, which now range from $35 to $90 US dollars.