Marni Releases First Fragrance
"The perfume reflects Marni's fashion, certainly," creative director Consuelo Castiglioni told WWD. "Because it's a perfume that's quite individual, that doesn't evoke anything in particular. It's for a woman who dresses for herself, who doesn't follow trends but is sophisticated and also maybe a little eccentric."
That's a lot to encompass in one fragrance! To create this unique scent, Marni mixed spicy with feminine rose oil. The bottle itself is also meant to evoke the Marni brand and was inspired by an old bottle Castiglioni found at a flea market.
“I wanted a bottle that was kind of traditional, that is, one that lasts over time, like the clothes we make, which last and you can still wear two or three years from now," Castiglioni says. "It isn’t seasonal. I think this bottle reflects our concept—you want to keep it. It also has the dots, which are part of our world, and a play on proportions with the cap. These elements are also important in our fashion.”