MOUSSY Brand Takes Manhattan
Taking the fashion scene by storm, on Thursday, September 8th, a tribe of MOUSSY girls landed in New York straight from the streets of Tokyo, Japan. Dominating the camera flashes and sidewalks of Fashion Nights Out, not only did this tribe of MOUSSY brand ambassadors stop traffic, make heads turn, and dominate headlines, but they picked up many new American fans along the way. Who are these confident rocker-inspired woman?
MOUSSY is a respected brand of apparel, accessories and style from Japan that was created by young women who found themselves a void in the market between the many couture brands and the global homogenized brands of the world. With Denim as its core, MOUSSY has established itself, outside the U.S., as a sexy menswear inspired brand that celebrates American casual style through a Japanese lens. The MOUSSY brand is essentially about being cool, sexy and charming but easy to mix & match at the same time. The brand accentuates individual personality while setting and defining new trends.
A MOUSSY experience location will open its doors to the public on October 14th at 72 Gansevoort Street in New York's Meatpacking District. The experience will remain open through November 28th providing a taste of MOUSSY from fashion to styling and an innovative series of in-house Girls Night programming.
WHAT'S IN STORE
For powerful women with fashionable sophisticated lifestyles, the store will be packed with MOUSSY vintage styled jeans and a collection of metropolitan minded apparel and accessories. Heavily influenced by the rock music scene of the 70's, MOUSSY product in the New York store will include signature representations of the brands rock star inspired looks and attitude. The collection is available in the U.S. exclusively at the 72 Gansevoort experience shop for a limited time.
MOUSSY's famous denim is a mainstay of the New York product assortment -- distressed skinny and vintage-washed wide-legged jeans are among this season's favorites. For tops, soft jersey tees with fun retro prints and checkered shirts join leather and faux fur. Chunky silver accessories/jewelry and bandanas add final touches to the MOUSSY winter look.
BAROQUE JAPAN LIMITED is a leading retailer of young women's fashion apparel and accessories with a diversified brand portfolio. Launched in 2000, its first brand moussy led the jeans casual boom in Japan and placed BAROQUE in the forefront of Japan's "Real Clothes" movement. It continued to develop its brand portfolio by successfully launching new brands. Innovative signatures such as the "Charisma" store staff and the successful introduction of new brands have accelerated its growth and today BAROQUE has over 270 stores in Japan, China, Hong Kong and Taiwan.