MADE & Maybelline New York Unite for MADE Fashion Week
MADE, the downtown creative hub, has partnered with Maybelline New York to act as the Official Makeup Partner of MADE Fashion Week, presented September 4 th -10 th at Milk Studios. Maybelline New York will provide creative direction, backstage artistry and its innovative range of products for more than 10 MADE designers, including Public School, Cushnie Et Ochs, Ostwald Helgason, Olivier Saillard, Kitsune, Jonathan Simkhai, Maria Ke Fisherman, Peter Som, Chris Gelinas, Zana Bayne, and Baja East.
The partners will also introduce the MADE for Maybelline Film Project, an innovative video incubator that will enhance the platform of MADE Fashion Week's support of emerging creative talent. The incubator enlists the vision of eight vanguard filmmakers who will use mixed-media techniques to create an experimental 30-second video inspired by the Maybelline New York-driven makeup trends found only at MADE Fashion Week.
"Supporting visionary talent and remarkable designers is central to MADE's mission and to our partnership with Maybelline New York," says Mazdack Rassi, Co-Founder of MADE and Creative Director of Milk Studios. "It's precisely forward-thinking companies like Maybelline that enable MADE to offer premier New York Fashion Week resources free of charge to designers, and it is absolutely thrilling that Maybelline is supporting filmmakers and video artists in addition to fashion creatives through initiatives such as the MADE for Maybelline Film Project."
Additionally, Maybelline New York will host a media lounge in the Penthouse at Milk Studios. The Maybelline New York media lounge will be open to editors, bloggers and influencers for three days and culminate in the exclusive MADE for Maybelline Film Project special event, which will be held on Wednesday, September 10 th to close out the week.
During the MADE for Maybelline Film Project event, a panel of judges comprised of Mazdack Rassi (Milk Studios & MADE Co-founder), David Greenberg (President of Maybelline New York-Garnier-essie), and Georgie Greville (LEGS Media) will award the creator of the most dynamic and engaging 30-second video with a fiscal donation and opportunity to work on a larger film project at MADE Fashion Week in February 2015.