fashion.broadwayworld.com

Louis Vuitton Uses Same Checkboard Theme for Spring Ads

Related: Louis Vuitton, Apparel, Marc Jacob
Louis Vuitton Uses Same Checkboard Theme for Spring Ads

Louis Vuitton once again tapped French artist Daniel Buren to recreate his checkboard set used in the Spring 2013 runway show for their upcoming ad campaign.  The campaign was shot by Steven Meisel in New York and are set to appear in February 2013.

The models are all wearing the mod pieces from the Spring RTW collection, which, according to Jacobs, are a play on Louis Vuitton's iconic Damier check.  The add campaign was shot with a kaleidoscope effect mirroring the runway's double models.  The double-take setup heightens "the message of repetition and the repetition of patterns," Marc Jacobs said.

I can't wait to see the window displays for this collection hit all the stores in March! 

 

 

Related Links
Men's Wearhouse Annouces Brand PresidentsMen's Wearhouse Annouces Brand Presidents
October 01, 2014
Steve Madden Signs Mexico License AgreementSteve Madden Signs Mexico License Agreement
September 30, 2014
American Apparel Names Interim CEO and Chief Financial OfficerAmerican Apparel Names Interim CEO and Chief Financial Officer
September 29, 2014
Saks Fifth Avenue Opening in Puerto RicoSaks Fifth Avenue Opening in Puerto Rico
September 29, 2014
Banana Republic Launches ONE+ALL Program to Give BackBanana Republic Launches ONE+ALL Program to Give Back
May 28, 2014


About Author

Subscribe to Author Alerts
Rachel Stone



Become a Fan, Follower & Subscriber