fashion.broadwayworld.com

Louis Vuitton Uses Same Checkboard Theme for Spring Ads

Related: Louis Vuitton, Apparel, Marc Jacob
Louis Vuitton Uses Same Checkboard Theme for Spring Ads

Louis Vuitton once again tapped French artist Daniel Buren to recreate his checkboard set used in the Spring 2013 runway show for their upcoming ad campaign.  The campaign was shot by Steven Meisel in New York and are set to appear in February 2013.

The models are all wearing the mod pieces from the Spring RTW collection, which, according to Jacobs, are a play on Louis Vuitton's iconic Damier check.  The add campaign was shot with a kaleidoscope effect mirroring the runway's double models.  The double-take setup heightens "the message of repetition and the repetition of patterns," Marc Jacobs said.

I can't wait to see the window displays for this collection hit all the stores in March! 

 

 

Related Links
Fashion One Names Their Top 10 Designers of 2014Fashion One Names Their Top 10 Designers of 2014
December 19, 2014
Rafael Nadal Is the New Global Brand Ambassador for Tommy HilfigerRafael Nadal Is the New Global Brand Ambassador for Tommy Hilfiger
December 17, 2014
Hudson's Bay Names New Chief Executive OfficerHudson's Bay Names New Chief Executive Officer
December 17, 2014
American Apparel Appoints Paula Schneider as CEOAmerican Apparel Appoints Paula Schneider as CEO
December 17, 2014
Rihanna Named New Global Ambassador for PumaRihanna Named New Global Ambassador for Puma
December 16, 2014


About Author

Subscribe to Author Alerts
Rachel Stone



Become a Fan, Follower & Subscriber

   
Advertisement Advertisement