LI-NING and NBA Champion Dwyane Wade Name Alejandro Ingelmo as a Creative Consultant for WADE
China's leading sportswear company, LI-NING Company, and NBA All-Star Dwyane Wade announced that award-winning footwear and accessory designer Alejandro Ingelmo has been selected as a Creative Consultant for Special Projects for WADE, the new athletic and lifestyle footwear and apparel collection launched in October. As Chief Brand Officer, Wade personally selected Ingelmo as his first design hire to collaborate on two sneakers for WADE.
Often referred to simply by his initials "AI," the Cuban-American Ingelmo has been turning heads with his modern and innovative looks that pay homage to traditional craftsmanship, his Cuban heritage, and New York City's edge, since he launched his first line in 2006. His boutique retail store on Wooster Street in Manhattan's Soho area is a favorite among celebrities and athletes, including Wade, Rihanna, Chris Evans, Emma Stone, Joe Jonas, Rita Ora, Allison Williams, Christina Ricci, and others. In 2008, AI, who grew up in Miami, was a Top Ten finalist of the prestigious CFDA Vogue Fashion Fund, which recognizes the best up-and-coming design talent. He was nominated in both 2009 and 2011 for the Swarovski Award for Accessory Design.
"I've been of a fan of AI for a long time now and from the moment I partnered with LI-NING I've been excited to bring him onto our design team," said Wade. "Alejandro's knowledge of mixing fashion and street elements into his designs mirrors my personal style and the vision for the footwear we will bring to the market."
AI's first design for WADE will be a lifestyle/basketball cultural sneaker that leverages the Way of WADE on-court shoe that Wade has been wearing during games this season. The shoe will be available in spring 2013 after debuting during AI's Fashion Week Show in New York City in February.
"Working with Dwyane and LI-NING is a great opportunity for me and I'm excited for us to collaborate on some amazing products," said Ingelmo. "Dwyane's style pushes boundaries with his edgy approach to traditional silhouettes. I've been very impressed with the on-court WADE sneaker designs I've seen so far and they're helping inspire my design, which I believe will be something very special and unlike anything else out there."
For more information about Li-Ning, please visit http://www.li-ning.com.
About LI-NING COMPANY Company Limited
Li Ning Company Limited is one of the leading sports brand companies in China, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-NING brand. Headquartered in Beijing, the Group has brand marketing, research and development, design, manufacturing, distribution and retail capabilities. It has established an extensive supply chain management system and a retail distribution network in China, predominantly through outsourced manufacturing operations and franchised distribution.