Kirsten Dunst Named First L'Oreal Professional Spokesperson
Kirsten Dunst is the first L'Oréal Professionnel spokesperson confirmed WWD. The actress will be the face of Wild Stylers from Tecni.Art, Beach Waves and Absolut Repair Lipidium in 2014.
"I feel very close to L'Oréal Professionnel," said Dunst. "The brand is strongly connected to fashion, and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles."
Anne-Laure Lecerf, international managing director of L'Oréal Professionnel, said of Dunst, "She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the [most] talented actresses I have ever met. She has the perfect attributes to embody the new values of L'Oréal Professionnel."
For more than a century, L'Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.
Beauty is a language.
L'Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world.
Beauty is universal.
Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique Research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from beauty rituals the world over.
Beauty is a science.
Providing access to products that enhance well-being, mobilising its innovative strength to preserve the beauty of the planet and supporting local communities. These are exacting challenges, which are a source of inspiration and creativity for L'Oréal.
Beauty is a commitment.
By drawing on the diversity of its teams, and the richness and the complementarity of its brand portfolio, L'Oréal has made the universalisation of beauty its project for the years to come.
L'Oréal, offering beauty for all.
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