Kim Kardashian Launches Pure Honey

Related: Kim Kardashian, Pure Honey, Fragrance

Kim Kardashian Launches Pure Honey

The pregnant reality star has her hand in a lot new ventures lately including just having wrapped the Tyler Perry movie "Temptation," which comes out in March. Kardashian plays a marriage counselor!

"My character is pretty light throughout the film, so it's fun," she says. "It was interesting to work with people that I've liked for so long, and just to work with Tyler Perry was amazing and such a good experience."

She continued with telling WWD:

"I definitely do see myself branching off and maybe doing a sitcom or something other than reality," she says, adding while that's been in talks, it "is nothing serious yet."

In interviews lately, Kim has been very open about her concerns about revealing her life 24/7 now that there is a baby on the way. "When you go places, there are paparazzi and cameras; you can only do so much to avoid it," she explains, sitting in a photo studio in northern Paris. "But I can do what I can to just not have my child on TV."

As for her sixth fragrance, due out in September, Kadardashian said, "This one to me represents pure femininity; it's really warm and inviting." Kardashian had help creating Pure Honey (containing raw wild honeycomb and rose notes) with Givaudan perfumer Claude Dir.


"I am super involved from start to finish - on bottle design to ad campaign. I had this really great honey idea, so we moved away from just florals," she explains.

For the ad, created with fragrance licensee Lighthouse Beauty Marketing, Kardashian wanted a "soft, beautiful concept," and for the flacon, "I wanted to make sure that it had the little bee on it," she said.

The 50-ml. version will retail for $55 and the 100-ml. edition for $68 in the U.S., where it is to be carried in Lord & Taylor and Belk.


Photos By Stephane Feugere




More On: telling WWD.

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