H&M Conscious Foundation Asks Employees and Customers to Vote on What Matters

"The world faces enormous challenges, and the H&M Conscious Foundation can help find practical, innovative and sustainable solutions to some of the most important issues of our time," says Johan Rockström, Professor in Environmental Science at Stockholm University and Director of Stockholm Resilience Centre.

Notes to Editors:

Voting: Everyone can vote at makeadifference.hm.com between 22-29 October. It is also possible to monitor how the voting process proceeds and which challenges are in the lead.

Five topics: The H&M employees and customers can vote for one of these five topics: Clean water, strengthening women, safeguarding natural resources, education and reduction of poverty through self-empowerment.

The experts are: Archbishop Desmond Tutu - Archbishop Emeritus of Cape Town, Nobel Peace Laureate and Honorary Elder, Prof Jeffrey D. Sachs - Director, Earth Institute, Columbia University and Special Advisor to United Nations Secretary-General on the Millennium Development Goals, Ela Bhatt - Founder of the Self-Employed Women's Association (SEWA), Founder Chair of the Cooperative Bank of SEWA and member of The Elders, Sir Richard Branson - Founder and Chairman of the Virgin Group, Prof Johan Rockström - Professor in Environmental Science at Stockholm University and Director of Stockholm Resilience Centre, Alek Wek - Supermodel and member of the US Committee for Refugees' Advisory Council, José María Figueres Olsen - Minister of State and elected President of Costa Rica (1994-1998) and President of Carbon War Room.

Funding: Thanks to the Stefan Persson family's substantial donation of SEK 500 million in 2013, it is possible for the H&M Conscious Foundation to make real impact for people and communities.

The H&M Conscious Foundation is a non-profit global foundation initiated in connection with H&M's 60th anniversary in 2007. The mission of the foundation is to reach beyond H&M's value chain, and contribute to positive long-term change for people and communities where H&M operates. The foundation's framework of support is based on the UN Millennium Development Goals. For further information, visit www.hm.com/consciousfoundation.