David Yurman Teams Up With The Liya Kebede Foundation For Mother's Day
In celebration of Mother's Day, David Yurman has partnered with supermodel, Liya Kebede and her charity, The Liya Kebede Foundation (http://lkfound.org) in support of its "Defining the Moment" program. For the weekend of April 25 th and May 3 rd, the brand will donate a percentage of all retail and online sales including the newly released Petite Pave Love ID Bracelet to support the foundation's work to expand maternal health services in Ethiopia.
"Far too many women continue to die in childbirth around the world today. It's a tragedy that is entirely preventable by connecting mothers to critical health services in their communities," said Liya Kebede, founder of the organization. "I am delighted to partner with David Yurman and their valued customers this Mother's Day to make safe motherhood possible for more women."
Photographed in New York City, Liya Kebede wore the Love ID Bracelet from the Petite Pave collection. This unique creation of sterling silver with a white diamond inscription of "love," written in David Yurman's own hand, gives the piece a personalized and original style. The entire collection, that was created to Honor downtown New York as a mecca of individualism by mixing colors, scales, and materials, is currently available in David Yurman retail and wholesale boutiques nationwide and at davidyurman.com.
The Liya Kebede Foundation works alongside a committed network of global health organizations to achieve Millennium Development Goal 5, reducing the number of maternal deaths dramatically and ensuring that all women can access life-saving care. In Kebede's home country of Ethiopia - where 90% of women give birth at home unattended - the foundation is upgrading local hospitals and maternity health centers and expand training and outreach activities aimed at connecting women in rural areas to safe birth services.