art.broadwayworld.com

Fitz & Co, Pixel Union Launch New Tumblr Theme READYMADE

Related: Fitz & Co, Readymade

Fitz & Co, Pixel Union Launch New Tumblr Theme READYMADE

FITZ & CO, international arts public relations firm, has partnered with premium theme shop Pixel Union to launch the first-ever art world-specific Tumblr theme for museums, galleries, foundations and non-profit cultural institutions. Titled "Readymade," the theme offers a tailored experience for the art world. The first to adopt the theme include the esteemed Los Angeles County Museum of Art, LA-based non-profit ForYourArt, Lehmann Maupin Gallery, MoMA PS1, Paul Kasmin Gallery, and Philadelphia Museum of Art, creating a new precedent for the art world in the digital media space.

In Tumblr's six-year history, "Readymade" is the first theme out of over 1,250 currently available to be designed with a specific industry in mind. "Readymade" amplifies art-world content with subtle design features, customization options, and curatorial capabilities, making it easier for users to highlight selected works, exhibitions, and artists.

Annie Werner, Tumblr's Arts Evangelist, elaborates, "For an industry with rich visual content, the art world is uniquely positioned for Tumblr. We have a vested interest in providing the best platform for people, businesses, and brands in the fine and contemporary art world to share and create content. After months of collaborating with FITZ & CO and Pixel Union to create 'Readymade,' it's exciting to see the final product in use."

FITZ & CO Social Media Strategist, Susi Kenna comments, "From a strategic marketing and PR 2.0 perspective, having a presence on Tumblr puts the art world in a powerful position to tell dynamic stories with ease. For those seeking a heightened social media presence and engagement with cultural audiences, integrating 'Readymade' into your communications strategy will transform a static web presence into a far-reaching, interactive conversation with millions of participants in the art world and beyond."

Pixel Union's Creative Director, Liam Sarsfield, describes "Readymade" as the most responsive theme ever built. "It is the perfect gallery. It's a polished, professional space for curation, with limitless organization and more ways to feature content than ever before. Airy, flexible, and refined, 'Readymade' is the ultimate art object for art objects."

"Readymade" is now available for purchase through the Tumblr theme garden. To learn more, view or download the theme please visit: http://www.tumblr.com/theme/37860

Join the conversation: #ReadymadeLaunch

Comment & Share

Related Links
Marc Dennis Featured at Flag Art Foundation's 5th Anniversary Group ExhibitionMarc Dennis Featured at Flag Art Foundation's 5th Anniversary Group Exhibition
July 11, 2014
Peter Blum Announces Su-Mei Tse's GEWISSE RAHMENBEDINGUNGEN for Frieze New York, Now thru 5/12Peter Blum Announces Su-Mei Tse's GEWISSE RAHMENBEDINGUNGEN for Frieze New York, Now thru 5/12
May 09, 2014
Peter Blum Announces Su-Mei Tse's GEWISSE RAHMENBEDINGUNGEN for Frieze New York, 5/9-12Peter Blum Announces Su-Mei Tse's GEWISSE RAHMENBEDINGUNGEN for Frieze New York, 5/9-12
April 30, 2014
The Mori Art Museum Presents MAM PROJECT 021: MELVIN MOTI, 5/31-8/31The Mori Art Museum Presents MAM PROJECT 021: MELVIN MOTI, 5/31-8/31
April 25, 2014
Jewish Museum to Present Mel Bochner: Strong Language, 5/2-9/21Jewish Museum to Present Mel Bochner: Strong Language, 5/2-9/21
April 07, 2014


About Author

Subscribe to Author Alerts



Become a Fan, Follower & Subscriber

Mid-Year Highlights in the Art World: Koons, Donovan, Minkisi and MoreMid-Year Highlights in the Art World: Koons, Donovan, Minkisi and More
by Barry Kostrinsky