The Pekoe Group

The Pekoe Group Welcomes Jimmy McNicholas as Consulting Creative Director and Leah Barnet as Director of Integrated Marketing
by Stephi Wild - Jun 3, 2026

Broadway advertising agency The Pekoe Group has announced a creative partnership with Jimmy McNicholas, who will serve as Consulting Creative Director, and will welcome Leah Barnet to the team as Director of Integrated Marketing.

Industry Pro Newsletter: Doomsday for the American Theater? Not in Milwaukee
by Alex Freeman - May 26, 2026

On the business side, ATG Entertainment is reportedly being prepared for a possible sale by its private equity owner, while Pittsburgh Public Theater terminated its staff ahead of its merger with Pittsburgh CLO — two stories that speak to the consolidation and financial pressures reshaping the industry. Against that backdrop, Milwaukee Repertory Theater stands out as a striking counterexample: the company has nearly doubled its operating budget since 2020, opened a landmark $80 million theater complex, and is expanding its season to 13 productions, fueled by a philosophy of investing in artists and audiences rather than contracting.

Broadway Agencies Take Home Telly Awards For MAYBE HAPPY ENDING, TWO STRANGERS, and More
by Stephi Wild - May 21, 2026

The Telly Awards, the world’s largest honor covering video and television across all screens, unveiled the winners of its 47th annual competition, with some Broadway advertising agencies taking home awards.

2026 Lucille Lortel Awards Winners
by Nicole Rosky - May 3, 2026

The 41st Annual Lucille Lortel Awards – the  only New York theatre award to exclusively honor Outstanding Achievement Off-Broadway – will be presented at the annual ceremony tonight, May 3, 2026, at NYU Skirball beginning at 7:00pm.

Robert Montano's SMALL to Play Returning NYC Engagement Off-Broadway
by Chloe Rabinowitz - Apr 22, 2026

Following its 2023 production at 59e59 Theatres and productions around the country, the Penguin Rep Theatre production of SMALL, written by and starring Robert Montano, will return to New York City for a limited engagement.

MUSIC CITY Will Open at St. Luke's Theatre This Summer
by Stephi Wild - Apr 16, 2026

After delaying performances due to issues with its previous venue, Music City will now open at St. Luke’s Theatre this summer. Learn more about the show here!

2026 Lucille Lortel Nominations- The Full List
by Nicole Rosky - Apr 1, 2026

Nominations for the 41st Annual Lucille Lortel Awards – the  only New York theatre award to exclusively honor Outstanding Achievement Off-Broadway – were  announced by Amber Gray and Harvey Guillén. Check out the full list of nominees here!

Video: Watch Amber Gray & Harvey Guillén Announce the 2026 Lucille Lortel Awards Nominations
by Nicole Rosky - Mar 31, 2026

BroadwayWorld is excited to announce that Amber Gray and Harvey Guillén, currently starring on Broadway in The Rocky Horror Show, will announce the nominees for the 41st Annual Lucille Lortel Awards. Tune in right here at BroadwayWorld tomorrow, April 1 (2pm ET) to watch the announcement live. 

BroadwayWorld Classifieds 3/19/2026; Jobs In Operations, Marketing, and More
by - Mar 19, 2026

This Week's New Classified Listings on BroadwayWorld for 3/19/2026 include new jobs for those looking to work in the theatre industry.

The Pekoe Group Announces New Leadership Appointments
by A.A. Cristi - Mar 17, 2026

The Pekoe Group, a prominent marketing agency in the entertainment sector, has announced the appointment of a new Account Director and Senior Digital Advertising Coordinator.

Wake Up With BroadwayWorld March 4, 2026- WICKED Welcomes New Leads and More
by - Mar 4, 2026

Rise and shine, BroadwayWorld! It is March 4, 2026 and it's time to catch up on all of the theatrical happenings you may have missed in the last 24 hours.

The Pekoe Group Welcomes Cody Andrus as Director of Integrated Marketing
by Chloe Rabinowitz - Mar 3, 2026

Broadway advertising agency The Pekoe Group has welcomed Cody Andrus to the team as Director of Integrated Marketing. In this role, Andrus will oversee the holistic development of multi-channel integrated marketing campaigns.

Creative Collective @ 1441 Opens Theatre-Focused Co-Working Hub in Times Square
by A.A. Cristi - Dec 10, 2025

The Creative Collective @ 1441 will open a new theatre-centered co-working space at 1441 Broadway in Times Square. The facility will provide private offices, shared desks, and meeting rooms tailored to producers, designers, managers, and theatre-adjacent businesses.

The Commercial Theater Institute Reveals Dates and Registration For Intensive and Deep Dive Program
by Stephi Wild - Sep 9, 2025

The Commercial Theater Institute (CTI) in partnership with The Broadway League and TDF has announced the dates for its flagship programs: the 3 Day Intensive and the 12 Week Deep Dive Program. 

A WONDERFUL WORLD: THE LOUIS ARMSTRONG MUSICAL Announces Broadway Closing Date
by Joshua Wright - Jan 25, 2025

A Wonderful World: The Louis Armstrong Musical will play its final performance on Broadway on Sunday, February 23, 2025. At the time of closing, the production will have played 151 performances, including 31 previews.

James Monroe Iglehart and Christina Sajous Will Co-Direct A WONDERFUL WORLD
by Stephi Wild - Aug 27, 2024

The complete creative team has been set for A Wonderful World: The Louis Armstrong Musical. The production opens on Monday, November 11, 2024, at Studio 54 (254 West 54th Street). Previews begin on October 16, 2024. 

Actors Training Center Honors Tony Winner JJ Maley With Inaugural Distinguished Alumni Award
by Chloe Rabinowitz - Aug 19, 2024

Actors Training Center in Wilmette, Ill. honors Tony Award Winner JJ Maley with its inaugural Distinguished Alumni Award at the 2024 Gala: I See Stars, celebrating alumni achievements and contributions.

Hank Azaria, Ramin Karimloo & More Join Lineup for Broadway Bets 2024
by Nicole Rosky - May 31, 2024

A full house of Broadway favorites are in the cards to attend Broadway’s official game night when Broadway Bets returns this Monday, June 3, 2024. Check out the full list of celebrity guests here!

Micayla Brewster and Chase Haylon Launch Social Media Agency The Social Team
by Chloe Rabinowitz - Sep 7, 2023

Micayla Brewster and Chase Haylon, social media experts and long-time Broadway creators, have developed The Social Team, a new social media agency expanding the possibilities of digital media on Broadway and in the entertainment sectors with an innovative perspective.

The Pekoe Group Appoints Jenny Dorso Vice President Of Marketing Strategy
by Stephi Wild - Aug 7, 2023

Jenny Dorso has been named The Pekoe Group's Vice President of Marketing Strategy. In her new role, Jenny will lead the agency's marketing team, overseeing the development and implementation of brand and campaign strategy, with a digital-first approach.